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Accenture to acquire Ookla

newsroom.accenture.com

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Re: Accenture to acquire Ookla

#51
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

Why did you sell it?

Because I got a good offer :)

Re: Accenture to acquire Ookla

#54
post #46

Earlier quoted context omitted.

Of course they are not complex. They do have a network effect though. If you go to your local ISP and say “hey, my 500mbps plan is only doing 100mbps on Speedtest.net”, they’ll “fix it” (usually by working with Ookla to put an edge endpoint on their network) If you tell the “hey frankyspeeddetect.com isn’t doing my 500mbps” they’ll tell you to it’s an issue with that random website. ISPs and services reach out to Ook…

When I used a major cable ISP, often my connection seemed slow, so I'd go to speedtest.com. The speedtest would be fine... and then I would magically have faster network performance again. It happened enough times that I'm suspicious the ISP had some way to detect if you run a speedtest, and then prioritized traffic to that customer.

This was one of the reasons given, at the time, for why Netflix created fast.com. It's served by the same infra that does their streaming, and is thus difficult for isps to game. That is, it'd be hard for them to do some hack to make fast.com numbers without also benefiting Netflix streaming performance in the bargain.

Re: Accenture to acquire Ookla

#55
post #50
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

The partner network of Speedtest is also impressive. I don't know how many speed tests they need to handle in parallel, but usually it's always enough to do speed tests up to 5-10 Gbit/s. With more and more fiber connections also latency becomes very relevant. Otherwise the tests would be meaningless. Speedtest manages to measure less than 1ms latency on my fiber connection.

Once you have a good amount of users testing, its not that difficult to get free servers from the ISPs. The secret is that on-net servers show testers better performance than off-net so every ISP wants to contribute the speed test server. If they dont do it they are shooting themselves in the foot by routing their traffic to competitor networks and getting test results behind their peers.

Whats even worst then your competitors can claim awards for the Fastest ISP and your marketing people are furious!

Re: Accenture to acquire Ookla

#57
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

what was the point where you had enough data to make it worthwhile for telcos?

Re: Accenture to acquire Ookla

#58

may i suggest nettfart.no by the norwegian government as an alternative ? at least the name is fun

There is also the Italian one, AFAIK you can use this as an official tool to check whether your speed is at least the minimum speed that should be provided by contract.

I don't know whether it pings to italy even outside italy/eu

https://misurainternet.it/misura-speedtest/?speedtest=inizia

Re: Accenture to acquire Ookla

#59
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

what was the point where you had enough data to make it worthwhile for telcos?

I would say if you can reach 1% of the population in a given country every month then you are starting to be interesting for the telcos.

Re: Accenture to acquire Ookla

#60
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

Any recommendations for similar tools to check network metrics other than speed ? Used to be a few free ones but would be nice to have an easy one to use
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