They had a chance to embrace the black/white medium for somethink striking and attention grabbing but looks like a bad photocopy of the original packaging.
Naphtha shortages in Japan
41–50 of 145 posts
Re: Naphtha shortages in Japan
#42After studying Japanese language and culture for the last 15 years, and spending about 6 months there in total, I would say they have a massive over-packaging problem in general. I've never seen a place throw away more plastics than in Japan. If the current oil situation forces a reworking of this system, I'd say all in all, that's an upside.
Japan can package up all the snacks they want, they still use far less oil per capita than the USA. Japan: Approximately 28% of all passenger kilometers are traveled by rail United States: Rail travel accounts for only about 0.25% of passenger kilometers Remember: when you drive your 30mpg car to work, 20 miles down the freeway, alone in your vehicle by yourself, you are burning over a gallon of refined petroleum pro…
Isn't it 2/3 of a gallon plus any cold start inefficiency? But either way your point stands.
Re: Naphtha shortages in Japan
#43Maybe the point of the Iran war was to boost the US economy, relative to East Asia, which is dependent on Middle Eastern oil and gas, while the US is an exporter. I mean look who benefits from this, arms companies and oil/gas companies are having a bonanza.
Or makes ROTW more resiliant. I sped up my solar, battery and EV buy because of this for example.
The panels will land in ROTW.
Re: Naphtha shortages in Japan
#44As someone who grew up eating Calbee snacks, I think they’ll be fine. People from my generation aren’t buying Calbee because the bag is colorful. They’re buying it because it’s Calbee and they already know what they’re getting. The packaging could be black and white and I’d still recognize it instantly. The only people I could see being briefly confused are younger consumers. Japanese packaging tends to be very color…
I think the dialysis supply shortage may be less of a charming quirk than the potato chip bags.
Re: Naphtha shortages in Japan
#45After studying Japanese language and culture for the last 15 years, and spending about 6 months there in total, I would say they have a massive over-packaging problem in general. I've never seen a place throw away more plastics than in Japan. If the current oil situation forces a reworking of this system, I'd say all in all, that's an upside.
Japan can package up all the snacks they want, they still use far less oil per capita than the USA. Japan: Approximately 28% of all passenger kilometers are traveled by rail United States: Rail travel accounts for only about 0.25% of passenger kilometers Remember: when you drive your 30mpg car to work, 20 miles down the freeway, alone in your vehicle by yourself, you are burning over a gallon of refined petroleum pro…
There’s something to be said for the amount of microplastics that end up in the environment. And also that the comparison isn’t only against the US, there are other countries that lead the way in plastic reduction.
Re: Naphtha shortages in Japan
#46They had a chance to embrace the black/white medium for somethink striking and attention grabbing but looks like a bad photocopy of the original packaging.
Sure. They could have even taken cues from Google's Material Design, which emphasizes monochromaticity.
But Material Design is such boring dredge at this point that I think I actually prefer the lazy photocopy style that is shown instead. :)
Re: Naphtha shortages in Japan
#47As someone who grew up eating Calbee snacks, I think they’ll be fine. People from my generation aren’t buying Calbee because the bag is colorful. They’re buying it because it’s Calbee and they already know what they’re getting. The packaging could be black and white and I’d still recognize it instantly. The only people I could see being briefly confused are younger consumers. Japanese packaging tends to be very color…
Of course there is always an advocate for every little incremental step of the deliberate chaos that the world's helmsmen have been steering into.
OBEY.
Re: Naphtha shortages in Japan
#48Very nicely factual and non-clickbait article for once.
Re: Naphtha shortages in Japan
#49Re: Naphtha shortages in Japan
#50As someone who grew up eating Calbee snacks, I think they’ll be fine. People from my generation aren’t buying Calbee because the bag is colorful. They’re buying it because it’s Calbee and they already know what they’re getting. The packaging could be black and white and I’d still recognize it instantly. The only people I could see being briefly confused are younger consumers. Japanese packaging tends to be very color…
> If simpler packaging lowers costs and sales stay the same
In reality packaging is a very big part of marketing. People are drawn by vivid and bright colors, which is especially relevant in the modern world where unfortunately so many of us are living in a permanent hyper-stimulated state. It's hard to ignore well-designed packaging with tastefully chosen colors even if you're someone who is mindful about their eating/consumption choices and you know that what's inside that packaging is totally different from what you see from the outside.