11–20 of 98 posts
It should not be a surprise that if you hire Ive to design something, it's gonna look like an iPad. It should not be a surprise that Ferrari stakeholders don't want an iPad car. This is just gross incompetence all around. Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.
Given it's Ive I'm surprised he didn't try to make the car as thin as possible
I don’t possess the design vocabulary to properly roast the design, but it looks like an amateur’s first sketch at a “car of the future”. Or it look like a modern successor to the Pontiac Aztek. I can only imagine what the Italian designers have to say about it…
I get the history with Ferrari cars and their aesthetic and all.
But it looks like what one would expect from the man who designed iPhone.
It should not be a surprise that if you hire Ive to design something, it's gonna look like an iPad. It should not be a surprise that Ferrari stakeholders don't want an iPad car. This is just gross incompetence all around. Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.
Given it's Ive I'm surprised he didn't try to make the car as thin as possible
It should not be a surprise that if you hire Ive to design something, it's gonna look like an iPad. It should not be a surprise that Ferrari stakeholders don't want an iPad car. This is just gross incompetence all around. Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.
It should not be a surprise that if you hire Ive to design something, it's gonna look like an iPad. It should not be a surprise that Ferrari stakeholders don't want an iPad car. This is just gross incompetence all around. Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.
Given it's Ive I'm surprised he didn't try to make the car as thin as possible
That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.
The inside looks so freaking cool: https://www.ferrari.com/en-EN/auto/ferrari-luce-design Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for…
It can be sponsored by Uber Eats and whenever you press it, it automatically orders a burger to your current GPS co-ordinates.
From manufacturing luxury vehicles they are now manufacturing gadgets.
If someone is interested in buying a tablet on wheels, he can shop Tesla or Xiaomi, they don't need a Ferrari.