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The Best Tech Ad I’ve Seen Lately

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Re: The Best Tech Ad I’ve Seen Lately

#21

Post by habosa »

ruswick wrote: post #18

I dislike the aesthetic of the ad. The edge of the iPad is aligned exactly to the edge of the magazine. At first glance, I thought this was some sort of printing error: it look egregious. I like the asymmetry, but there is some sort of mottled grey texture behind the majority of the page which is grating. I appreciate that the cover depicted on the device is identical to that of the actual magazine. As for the exalta…

The "mottled grey texture" is probably a result of my camera. The actual magazine is pure white (as with most Apple ads).

As with it being aligned to the edge of the magazine, I also agree that a little padding might have been nice.

Re: The Best Tech Ad I’ve Seen Lately

#22

Post by ruswick »

habosa wrote: post #21
ruswick wrote: post #18

I dislike the aesthetic of the ad. The edge of the iPad is aligned exactly to the edge of the magazine. At first glance, I thought this was some sort of printing error: it look egregious. I like the asymmetry, but there is some sort of mottled grey texture behind the majority of the page which is grating. I appreciate that the cover depicted on the device is identical to that of the actual magazine. As for the exalta…

The "mottled grey texture" is probably a result of my camera. The actual magazine is pure white (as with most Apple ads). As with it being aligned to the edge of the magazine, I also agree that a little padding might have been nice.

I have an similar add (from the last New Yorker) in my possession, and the effect is pretty conspicuous. Maybe it's just with the New Yorker...

Re: The Best Tech Ad I’ve Seen Lately

#23

Post by ruswick »

siglesias wrote: post #20
ruswick wrote: post #18

I dislike the aesthetic of the ad. The edge of the iPad is aligned exactly to the edge of the magazine. At first glance, I thought this was some sort of printing error: it look egregious. I like the asymmetry, but there is some sort of mottled grey texture behind the majority of the page which is grating. I appreciate that the cover depicted on the device is identical to that of the actual magazine. As for the exalta…

The edge of the iPad is aligned exactly to the edge of the magazine. This framing suggests that the iPad is to scale and isn't scaled down (as it might be assumed to be if it were centered). All of the blank space is also supposed to give you a sense of how small it is relative to the magazine.

I recognize the effect that they are trying to achieve. I'm just asserting that it looks bad.

Re: The Best Tech Ad I’ve Seen Lately

#25

Post by scep12 »

iamdave wrote: post #9
colinramsay wrote: post #7

The only takeaway I have from this post is the continuing idiocy of the Apple vs Android vs Whatever "battle", as if it's some kind of exclusive choice. "For the record, I’m a huge Android fan so it takes a lot for me to write a blog post about something impressive by Apple." I own an iPhone 4S and a Nexus 7. They're both great devices. I've seen Windows Phone in action and it looks cool; Mozilla's B2G stuff is looki…

You chose to focus on one aspect of a blog post that gives the reader a little bit of context and background to the author, but otherwise very positively outlines an advertisement that in his opinion executed everything it set out to, and then publicly decried him for barely doing everything your commentary actually does. I found myself nodding in agreement with all he said about the ad, and he said it well. I think…

I agree with both of you.

Re: The Best Tech Ad I’ve Seen Lately

#26

Post by jacktoole1 »

siglesias wrote: post #20
ruswick wrote: post #18

I dislike the aesthetic of the ad. The edge of the iPad is aligned exactly to the edge of the magazine. At first glance, I thought this was some sort of printing error: it look egregious. I like the asymmetry, but there is some sort of mottled grey texture behind the majority of the page which is grating. I appreciate that the cover depicted on the device is identical to that of the actual magazine. As for the exalta…

The edge of the iPad is aligned exactly to the edge of the magazine. This framing suggests that the iPad is to scale and isn't scaled down (as it might be assumed to be if it were centered). All of the blank space is also supposed to give you a sense of how small it is relative to the magazine.

When I first turned over my copy of the issue, I was holding the magazine by the corner exactly as one would hold a portrait iPad mini. In addition to showing the actual size, I think having it aligned with the edge of the magazine is meant to give the impression of holding an iPad.

Anecdotally, I thought the effect was neat, and spent a few more seconds than I otherwise would have on it.

Re: The Best Tech Ad I’ve Seen Lately

#27

Post by habosa »

jacktoole1 wrote: post #26
siglesias wrote: post #20

Earlier quoted context omitted.

The edge of the iPad is aligned exactly to the edge of the magazine. This framing suggests that the iPad is to scale and isn't scaled down (as it might be assumed to be if it were centered). All of the blank space is also supposed to give you a sense of how small it is relative to the magazine.

When I first turned over my copy of the issue, I was holding the magazine by the corner exactly as one would hold a portrait iPad mini. In addition to showing the actual size, I think having it aligned with the edge of the magazine is meant to give the impression of holding an iPad. Anecdotally, I thought the effect was neat, and spent a few more seconds than I otherwise would have on it.

That's interesting, I bet that's why they put it on the edge. I never thought of that because I was reading the magazine on a table.

Re: The Best Tech Ad I’ve Seen Lately

#28

Post by nazgulnarsil »

I find it amusing that as I was clicking on this story I was thinking back to the last ad I really remembered and immediately thought of all the pretentious ipad mini ads I've seen that made me not want to ever buy one. I believe such a polarized response probably drives more sales than wishy washy wide appeal ads.
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