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Ferrari Luce

ferrari.com

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Re: Ferrari Luce

#911

Post by trhway »

abtinf wrote: post #767
bombcar wrote: post #750

Earlier quoted context omitted.

The Pontiac Aztek was at least bold, and like the Nissan Cube, people didn't like the looks, but those who bought it really seemed to love it inordinately. This thing isn't even bold, it's just ... a generic car? If they had made it outrageous (think: teardrop which is most efficient aerodynamically or something) it'd make more sense.

> Pontiac Aztek was at least bold How bad does a design have to be that this is a valid attack? The Luce is so generic it borders on nihilism - destroying the very concept of Ferrari precisely because Ferraris are good.

i'd say BMW i8 is more Ferrari than the Luce.

The Luce is stated to hit 190mph. I honestly doubt the reality of getting that speed on real track. Having battery in the floor helps stability of course. Yet it still looks to be too high for such performance. Look at similar EV - Porsche Taycan - top speed from 155 to 190mph for the top model. The 190mph model has similar horsepower, and much better aerodynamics and sits lower.

Re: Ferrari Luce

#913

Post by locusm »

That interior is perfect and suggests Ferrari DNA. Externally with those wheels I'm looking at the proportions of a Pontiac Aztek. Would have loved to see Pininfarina involved instead.

Re: Ferrari Luce

#914

Post by jnaina »

looks like the countless faceless no-name brand Chinese EVs popping up everywhere in Asia.

Jony Ive without Steve Jobs micromanaging/editing/curating his design, is just another mediocre designer.

Re: Ferrari Luce

#915

Post by [deleted] »

jdw64 wrote: post #226

Personally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image

[deleted]

Re: Ferrari Luce

#916

Post by UltraSane »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I like how it looks but it does look like a BYD car instead of a Ferrari.

Re: Ferrari Luce

#917

Post by ethbr1 »

wildzzz wrote: post #888
rickdeckard wrote: post #811

Earlier quoted context omitted.

But doesn't it look simply like "every sports car", like a dilution of all sports cars? To me it's like how a sports car would look in a video game which has no license to use actual cars. A "McLovin Testosterona"...

To sports car enthusists, there is a certain flavor in each car produced by the major companies that one can recognize without seeing the badge. Even the SUVs carry over that recognizable design language like with the Cayenne and Urus. This doesn't look like a Ferrari, which is fine. There's nothing wrong with coloring outside the lines. But then again, this is not something Ferrari fans (with money to buy a Ferrari)…

> Maybe that doesnt matter, maybe Ferrari is more angling towards the kind of buyer that wants a Ferrari but also needs something he can take the kids to school in.

If Ferrari wanted to build a Cayenne, I'm sure they could have just leaned on Porsche's expertise in slapping badges on beige SUVs for boring upper middle class suburbanites...

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