The article "The Science of Scientific Writing" (www.unc.edu/~haipeng/teaching/sci.pdf) forever change my writing.
It's writing for the unconscious psychology of the reader's expectations. It also has a great list of points to keep in mind while writing.
1. Follow a grammatical subject as soon as possible with its verb.
2. Place in the stress position the "new information" you want the reader to emphasize.
3. Place the person or thing whose "story" a sentence is telling at the beginning of the sentence, in the
topic position.
4. Place appropriate "old information" (material already stated in the discourse) in the topic position
for linkage backward and contextualization forward.
5. Articulate the action of every clause or sentence in its verb.
6. In general, provide context for your reader before asking that reader to consider anything new.
7. In general, try to ensure that the relative emphases of the substance coincide with the relative
expectations for emphasis raised by the structure.