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Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

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Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#71
post #35

Trying to think creatively here... Could you try to capitalize on the fact that you're right in between two enormous populations of PhD students and professors who are eager to both give talks and learn more? Maybe you could support micro-publishing of books, or collections of interesting papers, for local distribution around Kendall/Harvard. Kind of like academic blogging but on paper. Or you could host themed night…

>You guys have the "Refrigerator Repairs" sign (or something like it) above your store, right?

Google Street Maps view:

(https://maps.google.com/maps?q=+Our+address+is+1299+Cambridg...)

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#72
post #14
post #13

When it comes to physical stores, the general rule is "location location location", and just based on having lived near Cambridge for a decade and spent most of my time there Inman Sq just feels like a suboptimal location for a bookstore. This is assuming of course that a problem is getting more traffic. I don't know if that's an issue, or if the problem is the "conversion rate". It would be interesting to find out w…

I like that idea of the lending library. I wonder if it would work... I guess there's only one way to find out: try.

>> I guess there's only one way to find out: try.

I like the lending library / coffee shop notion as well, and if you don't have a lot of runway to try this, you might be able to put out a signup sheet asking people to pre-commit to a multi-month membership up front - if there's not enough interest there to keep you afloat (or get you close), try something else. Should serve to at least get baseline validation on the concept before you sink any real time / money / effort into it.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#74

Lorem Ipsum is fantastic, it would be so sad to lose you. * Anything I can do to help the store? Other than buy things, which I've bought quite a bit form lorem Ipsum.

Thanks for the thoughts. Spread the word that we're looking for help? If you know of anyone that might be interested, please have them contact me: mattatloremipsumbooks.com

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#75
post #18

Earlier quoted context omitted.

I emailed you.

Hey... Big fan of LI and a fellow bookseller from the brattle bookshop here. I'd really love to alk with you and try and help Lorem Ipsum stay above ground. A friend sent me the link to this board, and so since ill prob forget about it after I post this please fell free to shoot me an email. I'd love to talk with you, I think its difficult to wage guesses as to how to improve the business without knowing more details…

Ellen! Thanks, will contact now.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#76
My parents have run a bookstore for 30 years, and I spent most of my late elementary school years and all of high school running it after school and on the weekends. It was and still is a very large (100,000 books) bookstore and now also a full restaurant (restaurant downstairs, bookstore upstairs -- in a 6,000 square foot space). Now, I work in tech.

Like your store, they also sell on Amazon, ABE Books, Alibris, etc. however, the majority of their revenue comes from people browsing in-store.

I'm not from Boston and haven't been to Lorem Ipsum but I have read that it's a great store based on reviews online.

But before thinking about fresh ideas, I'm curious to know where the problem stems from: are you not able to get enough people through your doors? are they browsing but not buying? what type of profit margin do you have on books generally (obviously this will differ depending on the type of book, etc)? Also, what is the demographic like where your store is located -- are there readers who will come in and buy a stack of books?

I truly believe there will continue to be a market for physical books, especially used, out-of-print, rare and aesthetically beautiful books that you crave to touch (ie. photography, cooking, art, etc.).

Despite working in tech, being 26, and having 3 iPads in my possession, I will continue to buy tangible books for that immersive, tangible experience.

What is dying, in my opinion, is this concept of going to a bookstore to find a particular item. The future of bookstores lies in the serendipitous discovery, particularly of books that offer some sort of aesthetic value, out-of-print, rare, etc. rather than rushing out to a local bookstore to buy the latest Stephen King, which will be consumed over a weekend.

Anyway, my point is that while yes, fresh ideas can tweak the ability to drive traffic, I think it's worth investigating those fundamental questions and whether you're well located to attract those with the disposable income who can spend $100 impulsively, that you're maximizing your profit margin, and whether you have the right stock that will covert browsers into buyers and attract people to come back.

Also think about opening up a coffee shop or something else that people will come to regularly to serve as a sort of lead generator to get people in the door. It could also be a book club, event, musician, etc. It doesn't need to generate much profit -- it needs to get people in the door who will then browse and buy books which, if planned properly, should have a VERY high profit margin (even while offering what look like bargain prices to customers).

Good luck and please hang in there! I hope next time I'm in Boston to be able to come and visit.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#77
As several people have mentioned, I feel like the major win of using a local bookstore as opposed to Amazon is the social space it provides. I remember reading somewhere that in NYC bookstores were becoming places were smart single people could meet other smart single people.

Perhaps you could view books as a reason to be there, but not what you sell. A relaxed, wifi-heavy, comfy chair social space where you make your margins off selling coffee and sandwiches. Maybe even let people read the books without buying them. Keep a conversation going. Have visiting authors come and hang out. Like a cross between a library and a Starbucks.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#78
You could get an hp5500 (maybe there are other ones out there, this was the best a couple years back), and provide color service with simple binding options. With some clever color management, a photobook that I pressed on this got several best photo book of the year awards at photo-eye. The downshot is that there are too many online services that do this sort of stuff these days so you would have to become a creative hub / print shop for people to congregate.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#79
I too was originally confused by the "Refrigerator Repairs" sign! :-)

I've been working on a model for a bookstore for a couple of years. The key is attracting people to the space. Repeatedly. And once you have them there offer rewards for reading and buying books. If I'm in your bookstore drinking a delicious coffee and munching on a stuffed croissant and you offer a discount on the very book I've been meaning to read for a while, I'll buy it.

The space is filled with books, smells amazing (that sacred dusty book smell mixed with bakery and coffee smells), has comfy seating, games to play, plenty of plugs (charge for electricity rather than wifi), free fresh baked cookies(on the spot wafflecookies) with any purchase of a book (cannot be purchased separately!). There are various intellectual events, reading marathons, contests, and talks that attract interesting people. It's a space you want to be in, to bring your friends to, and you keep spending money there.

It's more than just a bookstore or a cafe or a co-working space though. It's a place that promotes books and reading, connecting people intellectually. A "membership" offers various rewards but also frictionlessly offers reading suggestions and also communal reading/commenting. Not necessarily a reading club... If you are proud of the books you've read and/or have an interesting opinion/interpretation or have questions, a common discussion space/online/app interaction space helps make this easy and comfortable for any level of socializing.

I and two of my close friends (we're all CS people) have been looking for opportunities to try our ideas out, and to learn about others' experiences. Looks like you've had a great response here but if you're still looking for ideas / a group of people with a lot of energy and ideas, let me know, I'm always in the area at some cafe or another! :-)

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#80
post #35

Trying to think creatively here... Could you try to capitalize on the fact that you're right in between two enormous populations of PhD students and professors who are eager to both give talks and learn more? Maybe you could support micro-publishing of books, or collections of interesting papers, for local distribution around Kendall/Harvard. Kind of like academic blogging but on paper. Or you could host themed night…

> Or you could host themed nights where a few academics give talks about why Subject X is interesting, and then you tell the audience they can buy/order books on Subject X from you at the end (and please do, it's how you pay for the free talk).

Only issue is why they would come to a book store to do this rather than do this sort of thing at MIT or Stanford. Maybe, integrate a coffee/snacks/cosy reading room along with book store?

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