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Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

theguardian.com

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Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#63
post #39
post #15

Earlier quoted context omitted.

And a lot of people think he ruined at least some Apple products (too-thin laptops).

> he ruined at least some Apple products In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom. I was hoping for an SF90 meets Nevera when they were talking about it originally :( But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.

> the "Magic mouse" of ferraris

Could be worse. Could be the 1998 iMac mouse of cars. (No way to tell which way it's going.)

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#64

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

Ironically, I think your question is the reason it’s not done more often, or at least some brands make “very obvious” EV’s: because for some customers, they want people to know they’re different (and memorable) from the ICE vehicles.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#65

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

> What prevents car manufacturers from taking a normal-looking body style and electrifying it? Audi and BMW have been doing this for years at this point. BMW i4 is a 4 series grand coupe (i.e., hatchback sedan in this case). Audi ev suvs are super close to the gas versions. Both are shifting overlapped designs around though, perhaps specializing.

Also, it seems Mercedes will discontinue the EQS and EQE lines and replace them with electric S- and E-Class: https://www.autocar.co.uk/car-news/new-cars/electric-mercede...

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#67

Earlier quoted context omitted.

> What prevents car manufacturers from taking a normal-looking body style and electrifying it? Audi and BMW have been doing this for years at this point. BMW i4 is a 4 series grand coupe (i.e., hatchback sedan in this case). Audi ev suvs are super close to the gas versions. Both are shifting overlapped designs around though, perhaps specializing.

Also, it seems Mercedes will discontinue the EQS and EQE lines and replace them with electric S- and E-Class: https://www.autocar.co.uk/car-news/new-cars/electric-mercede...

yeah that's interesting though it seems unclear if that's a north american market thing.

https://www.mercedes-benz.de/passengercars/models/electric.h...

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#68
post #63
post #39

Earlier quoted context omitted.

> he ruined at least some Apple products In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom. I was hoping for an SF90 meets Nevera when they were talking about it originally :( But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.

> the "Magic mouse" of ferraris Could be worse. Could be the 1998 iMac mouse of cars. (No way to tell which way it's going.)

I posit that a mouse that needs to be on its back to be charged, thus rendering it completely useless during that time, to be much much much worse than a round mouse with no immediate indication which way is forward...

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#70

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

Looking at the Ferrari and it's missing that certain look, styling, and tradition Ferrari's have. This design looks like a nice modern electric car, but doesn't have the wow of a Ferrari.
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