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Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

theguardian.com

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Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#41

Post by aurareturn »

e40 wrote: post #15
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

And a lot of people think he ruined at least some Apple products (too-thin laptops).

Jony Ive without a Steve Jobs to keep him grounded doesn't work.

From my work experience, you can't give a designer unlimited power because he/she will turn the product into an art project.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#44

Post by proee »

Definitely some Toyota Prius vibes. They certainly should take some design risks, but not in the direction of an everyday commuter. I can only image the amount of patting on the backs the Ive team gave each other. Good job guys, on to the next project.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#46

Post by NDizzle »

cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

While there are some interesting design choices for things like the lights and wheels (across all Hyundai models, IMHO) the Hyundai EV9 is a pretty normal looking SUV.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#47

Post by nerdjon »

As someone who is not in the market for a Ferrari, I feel like I am crazy for actually kinda liking the look of it? (The blue is bad, they should have used the red one for all of the marketing)

I mean, I feel like it should be a departure from the Ferrari look since it really isn't one that fits the expectation of what a Ferrari is. It feels like this is more an expansion of the Ferrari brand into a new segment while also borrowing from the rest of the brand?

They even said "entirely new Ferrari".

I feel like if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#48

Post by laserlight »

robertnowell wrote: post #26
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

imo the exterior looks like a cartoon BYD and should be killed with fire. however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design: -no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode) I mean even just…

> he only designed the interiors not the car body

TopGear reports otherwise [0]:

> In a genius move, they hired design agency LoveFrom to handle the exterior and interior execution: that’s headed by former Apple chief design officer, Sir Jonathan Ive.

[0] https://www.topgear.com/car-news/electric/its-finally-here-m...

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#50

Post by arthurofbabylon »

Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

The hiring brand is Ferrari. Its entire business is predicated on a Paris-Hilton-style effect, whereby it is famous for being famous. Tactics like hiring Jony Ive are a common way to keep this virtuous cycle afloat. It's not really about design, it's about PR/hype/reputation/branding.
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