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Ferrari Luce

ferrari.com

751–760 of 959 posts

Re: Ferrari Luce

#751

Earlier quoted context omitted.

What is bold about this cheap design?

It's completely different from the other Ferrari models (much like the Cybertruck for Teslas)

I don't agree that difference equals boldness. Boldness of Cybertruck comes from its statement. There is no such statement behind Ferrari Luce. It's a cheap Ferrari-for-your-kid kind of design.

Re: Ferrari Luce

#752
Nobody buying a Ferrari needs an EV. A Ferrari is a flex, like a $100k Rolex — you’re not buying it to tell time, you’re buying it to signal you got loot. That’s what makes the Luce feel kinda confused.

Re: Ferrari Luce

#753

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

It’s a brilliant design. Everyone here is complaining about it, and hardly anyone is saying “EV is no true Ferrari”. The whole point of Ferrari is high enough volume to print money, low enough to make almost bespoke cars whose sheet metal can change quickly. If the platform is adaptable for that purpose, it will be a success.

[deleted]

Re: Ferrari Luce

#754

Earlier quoted context omitted.

I wonder whether the mere-exposure effect [0] could also be at play here. For me, the first reaction to the Ferrari Luce was utter shock, but after looking at it again several hours later I'm starting to see some of its exterior elements differently (although my brain finds it hard to call the car "beautiful" in the same way as some of the other recent Ferrari models). It looks like a decision was made to depart from…

Just to clarify: I'm not saying the car is ugly, it's a good looking design. But it's not a Ferrari design, it dropped almost all of the brands' identity and design language in favor of becoming a more "uniform sportscar design". To me personally this is quite on-brand for Jony Ive's past work, where the exterior design of the product is diluted to the "least-offending version of its kind", a vessel to the high-quali…

Exactly - it's a "fine sedan" for Kia, Honda, even Apple to release (I'm sure someone has put an Apple logo on it already).

But it doesn't scream "Ferrari" nor does it scream "look at me I'm driving a half-million euro car".

Re: Ferrari Luce

#755
post #654

Earlier quoted context omitted.

I know a number of people with this view on Kia and Hyundai. "They were garbage back in 199X or 200X so they're still garbage now." Except that was twenty or thirty years ago and from what I've heard they made advances in design and quality since then.

The immobilizer issue I mentioned effects virtually every Kia built between 2011 and 2021. They also do not do well in CR's annual surveys. They're still bad, and there is ample objective evidence.

Kia has some competitive vehicles in niches that not many seem to want to service, and I suspect many of their buyers do not live in areas where immobilizers are going to be a major issue.

Our dealer was fine, and it's been fine. It's a car car, not really doing anything amazing.

Brands, but especially Asian ones, seem to go through cycles - this thing is absolute shit, nobody buy it, company fixes the problems and gets reliable, but still thought of as crap, company keeps improving, people start to notice, becomes known as a real good and reliable deal, company starts charging more and more. Kia's on the ascendant right now, where Toyota was 20+ years ago.

Re: Ferrari Luce

#756
post #675

I ... it's growing on me! Odd. Very odd feeling. I like the front. I like the interior. Controls and touches look great on video. But rear is awful. So far anyways. Reminds me of this Chevy Impala model family: https://www.rvinyl.com/products/chevrolet-impala-2000-2005-t...

Having owned an Impala of that generation, and having seen so many around for so long, this is exactly where my mind went. These are a dead ringer for their rear lights.

Re: Ferrari Luce

#757
A sign that you are paying for the logo is that it's present 8 times freaking times on the body.

And just to be sure you get it, "Ferrari" is also spelled out.

Re: Ferrari Luce

#759
post #674

Earlier quoted context omitted.

Its a divorce car. You get to keep your real ferrari(s), and buy her one of those. Good for school/grocery runs, has the right badge, probably will drive like a normal car. There exists a demography for those kinds of cars. Lots of people dont care one bit about the style, its all about the brand. (I doubt anyone would consider Bentley SuVs as good looking, for instance - yet they seel well).

That was the deal with the Aston Martin Cygnus as well. It wasn't meant for enthusiasts. It was generally sold to wives who bought them alone - much to the fury of husbands later that day. Some Aston Martin salesman once mentioned this in an interview, mentioning that otherwise there was no way to move that vehicle.

[dead]

Re: Ferrari Luce

#760
post #644

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

To what extent is the design a response to the constraints imposed by the electric drivetrain? The car is built around the engine. An EV has a large battery and small motor(s), while a gasoline sports car has a big engine in the front. I'm curious how much of the Luce design is a direct result of having to work around the drivetrain (noting that the Mustang Mach E also deviated significantly from the classic designs…

EVs generally have more "freedom" to design the car the way they want, as it's usually motors (in the wheels, which you probably need to have anyway) and then the battery (which can be a giant slab, but that's for cost and maintenance reasons; there's nothing stopping a $650k car from having batteries custom laid to fit however they want).
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