I switched to Kagi little over a year ago and couldn’t recommend it enough. The search results are actually what I’m searching for, there is AI for the occasions I want it (and only then), and it comes with nice extras like search personalization and a great translation app. Tried to live without it when my first year of subscription ran out, but I didn’t last long…
I paid for Kagi for a bit, but got a weird vibe when I realized they were working pretty hard to paper over the fact that they pay a third party to scrape Google search results for them. The public-facing side of that coin is Kagi's position that Google should make their index available to competitors (see https://blog.kagi.com/waiting-dawn-search ). All that's to say: when I paid for Kagi, I thought I was investing…
There was this idea born in the late '90's/early 00's that everything digital should be free. The internet was dominated by teenagers with no job and no credit card, so it made sense.
But the result of that has been a whole generation with an allergy to compensation, and the inability for anyone to compete with "free" services, even if everyone hates that service.