> Barnum’s first rule: pick the work you’re built for, then aim to be the best at it. Edsger Dijkstra, in one of his letters, giving advice (IIRC) to a PhD student: "Do only what only you can do." Kind of funny to see one of the greatest computer scientists and one of the greatest public entertainers giving the same advice, but I guess that speaks strongly in its favor.
I've come to learn that "do only what only you can do" is not great advice at all. It's leagues better to be the 10,000th-best SWE at Meta than the world's best basketweaver. Often doing something super unique is an excuse for shying away from mainstream competition.
“Mary Jackson is a world-famous African-American sweetgrass basket weaver. In 2008, she was named a MacArthur Fellow for her basket weaving.”
https://en.wikipedia.org/wiki/Mary_Jackson_(artist)?wprov=sf...
I have to say, that sounds more fulfilling than anything I will ever do. People who become the best at anything are usually truly extraordinary.