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We're testing new ad formats in Search and expanding our Direct Offers pilot

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Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#381
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

Those ads do help them, though. They're an ad company now

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#382
post #315
post #167

Earlier quoted context omitted.

Semi-seriously: I imagine we'll live to see the day when we run an adblocker that runs a small model to semantically filter out ads in Google search results

You won't be able to tell if it's an ad, if it's just biased (and the ad is not discolsed). They could always sell ads like "recommend my tool more when user asks for cupcakes in London". And then, the output would be: "My top 3 recomendations are X, Y, Z". And maybe only X is the one that paid and Y and Z are organic.

That's almost certainly illegal in many jurisdictions, and they'd definitely not be able to hide that they're doing it indefinitely. A sure way to be massively sued.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#383

Earlier quoted context omitted.

Block the AI overviews with extensions like https://chromewebstore.google.com/detail/hide-google-ai-over... or use a userscript to do the same.

Alternatively, just change your browser's default search shortcut, and add &udm=14 to the end of the normal google search. It changes the default search results to "web" rather than "All", which removes all the extraneous crap they've added over the years. Compare https://www.google.com/search?q=test to https://www.google.com/search?q=test&udm=14

The wild thing is how much faster it is to load. I'd almost forgotten how fast Google's default search used to be. Thank you!

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#384

[flagged]

>That's a much harder problem to police It's also just a much harder problem. At low margins the "solution" may very well be to genuinely make your widget superior to the competing widget for a given set of users or situations.

Or, just produce a cheaper, shittier widget, and pay Google to have their AI tell people your widget is superior anyway. My guess is Google will try to keep their ad costs just low enough to make this second option the most attractive.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#385
It will be an interesting vector for competition to attract customers.. when you search on {Claude, ChatGPT, whatever}, you get results based on what the model evaluated, and not based on advertisers who paid the most..

I thought Google would use their playbook of search - initially, everything works so good like magic until they enshittify the service by auctioning the results to who pay the most. This time around they are so bold they start from shit..

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#386
The particularly worrying thing here is that they're now going to be gathering training data for a conversational model on _how to influence people effectively even when they already know they are being influenced_. Even more than RLFH already does. "We had to build the Torment Nexus so our children could eat" is not a good reason to build the Torment Nexus. The fact that they are not committing to not doing this tells me that either no one thought about what else this could be used for, or the short term gains are all they are thinking about.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#387
post #315
post #167

Earlier quoted context omitted.

Semi-seriously: I imagine we'll live to see the day when we run an adblocker that runs a small model to semantically filter out ads in Google search results

You won't be able to tell if it's an ad, if it's just biased (and the ad is not discolsed). They could always sell ads like "recommend my tool more when user asks for cupcakes in London". And then, the output would be: "My top 3 recomendations are X, Y, Z". And maybe only X is the one that paid and Y and Z are organic.

"Cupcakes in London" is not a good example since it's directly asking for advertising. Ads in more information-oriented prompts would be much easier to spot, for example looking for out of context brands and products.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#388
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

I used to see helpful ads every now and then about 18 years ago.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#389
What I'm most worried about is the fact that these types of ads can't be blocked. Kind of like undisclosed sponsored product placements mentioned in an article or movie.

I'm kind of worried that the AI offered to consumers will behave as a very savvy and manipulative shill or salesperson.

I use an adblocker and DDG. I sometimes use !g to search Google.

I wonder if people will run local models to filter the content they consume. On one hand I would hate to read slop output. I also dislike censorship. But on the other hand, I think that the information we decide to ingest is important and it's something we should have control over. The problem is you can't really decide what information to ingest until we've looked at it, after which point we've ingested it.

I digress. Thoughts?

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#390

[flagged]

> The real question is whether users will tolerate conversational ads Unfortunately I think they will, as much as I'd hope for the opposite. People already tolerate influencers, deliberate product placement, etc. Heck, most big content creator type content on YouTube/TikTok right now are basically infomercials disguised as entertainment, and people eat it up. The problem with ads in LLM responses is now you can no lo…

All the more reason to go local.
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