Nilay Patel has been talking about "Google Zero" - the moment when Google effectively stops sending any traffic to other sites - for a few years now: https://www.theverge.com/24167865/google-zero-search-crash-h...
The web as we know it is over. Websites will die on the vine if LLMs intermediate all the content. The "website" of the future will be an API optimized for LLM crawlers, serving plain-text content that no end-user will ever view directly. The SEO game will change to LLMAO.
This will happen especially with things like conspiracy theories because the choice might be to pollute the output or share the general consensus. Like searches for Apollo landing conspiracy theories can either chose to present “alternate facts” so that people can “do their own research” and conclude it is fake or LLM auto corrects to “Apollo landing happened”.