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Google changes its search box

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Re: Google changes its search box

#81

Earlier quoted context omitted.

My literal first thought was "do I seriously need to use bing now?".

Bing has been better than Google for some time. Again, it's embarrassing for them to sacrifice marketshare for paid results and an intermediate-form AI fad that will turn into the same paid result funnel.

I hear people cite other search engines as "better" all the time. Better how?

Re: Google changes its search box

#82
post #47
post #22

I understand why they are doing this. My Google search usage is easily down 50%+. I doubt I am unique here. While there are times where I want pure search (Kagi, Old Google) I mostly use LLMs to search now and have them provide me links for source data. When I do use LLMs as a search engine I always want it integrated into my AI workflows with access to tools and scripts etc. I never want to have a conversation with…

> I never want to have a conversation with a website that is geared towards advertising me products. yeah man good thing LLMs are structurally incapable of being incentivized to sell you a product or render referral links, this is surely future-proof

Or subtly misrepresent politically inconvenient facts, or gently steer you into opinions based on a synthesis of broker data and demographic info, or quietly flag you in some database column due to exhibiting dissident-adjacent ideas or behaviors, or...

Yeah, they probably aren't doing (most of) these now, but it doesn't take much mental energy to extrapolate once you factor nearly every other tech company's ethical trajectory and the current geopolitical environment. Substituting classic search entirely with LLMs is not a savvy move.

Re: Google changes its search box

#83
Has the web been a meaningful experience since 2016? Before LLMs you might have visited 5 websites daily (besides utilities like banking / shopping /bills). Google concentrated on a handful of garbage-tier regime publishers with spammy ads. There were some holdouts like stack exchange and Wikipedia (at least attempting to produce quality content).

I think we can concede the WWW vision of distributed libertarian publishing has been dead for a long time. LLMs were just the final straw.

We ended up concentrating syndication on a few media companies like Google, Social Media companies.

Look at the profit margins of advertising companies vs producers and you’ll get an idea as to why.

Re: Google changes its search box

#84

I don't trust facts from LLMs. When I am searching for something, I usually want to find primary sources. As soon as a number is involved, I do my best to not even look at the AI output. Even though the result is often good and combines information from multiple sources, it can also get things wrong by combining information from different eras or just plain outdated advice. AFAICT, without primary sources, the result…

You can ask them to cite their sources. It's very good practice to do so, and to check those sources, because I've found that about 30-40% of the time their source doesn't support their answer at all.

ChatGPT is the only bot that reliably cites sources (through Web search mode).

The other bots either make up links or simply don't provide any information that is distinguishable from the LLM predictive output.

Ironically Gemini is also very bad at this, while it should have been the best at Web search.

Gemini also does something very patchy, which is to provide "links" which are in fact GET queries into classic Google search. I'm guessing they did it this way because the links generated/hallucinated by the LLM were too unreliable.

Re: Google changes its search box

#85

Earlier quoted context omitted.

My literal first thought was "do I seriously need to use bing now?".

Bing has been better than Google for some time. Again, it's embarrassing for them to sacrifice marketshare for paid results and an intermediate-form AI fad that will turn into the same paid result funnel.

Bing is surprisingly not to bad. I don't use it anymore, but it's been providing better results than Google for sometime.

Re: Google changes its search box

#86
post #26
post #8

Earlier quoted context omitted.

Makes sense to me. A chat UI has more avenues for subtle advertising & sentiment manipulation than plain links do.

It is weird that they're putting all their eggs in one basket though. Wouldn't a more sensible business move be to launch that platform (and advertise it heavily) but maintain the old search UX to fend off competition? Going all in like this carries a very real risk of burning users onto other platforms and the continued evolution of integrated search bars are already slicing off significant user segments.

I assume they internally see the traffic they are losing to ChatGPT and see this as the best path forward. Or it's even more simple, and much like stacking sponsored links at the top of the results, they see that no one interacts with content below the AI response anyway.

Re: Google changes its search box

#87
post #22

I understand why they are doing this. My Google search usage is easily down 50%+. I doubt I am unique here. While there are times where I want pure search (Kagi, Old Google) I mostly use LLMs to search now and have them provide me links for source data. When I do use LLMs as a search engine I always want it integrated into my AI workflows with access to tools and scripts etc. I never want to have a conversation with…

I'm not at all in the same boat as you; I do not and likely will never primarily rely on LLMs for information. But it's fascinating to hear that even folks who do don't find this approach useful.

LLMs-as-search-proxies have some pretty nice capabilities. For instance you can say "limit your search to scientific papers" and they'll do a much nicer job. I've also had some success recently prompting them with "I'm looking for reputable sources", e.g. recently I was looking for ways to repel deer from my apple tres. A naive internet search had vendors of shady crap jumping me. The LLMs pulled up relevant papers and university extension programs from my area.

Though I will say I get much better results from the LLMs I pay for than the free ones with Google or DuckDuckGo, which seem to be way way way more prone to just make crap up based on your search and cite web pages that, when followed, don't have the claim being made in the AI search results at all. By contrast every "source" link I've followed in the for-money AIs has 100% backed what the AI said it backed. Don't judge by the free AIs the search engines put out, those things are probably starved of resources and are nearly useless.

(Which I did not intend as a commentary on Google's plans here, but it is a data point of interest... that pressure to cut costs on the "free" services is quite directly at odds with providing quality AI services for the forseeable future.)

Re: Google changes its search box

#88
post #22

I understand why they are doing this. My Google search usage is easily down 50%+. I doubt I am unique here. While there are times where I want pure search (Kagi, Old Google) I mostly use LLMs to search now and have them provide me links for source data. When I do use LLMs as a search engine I always want it integrated into my AI workflows with access to tools and scripts etc. I never want to have a conversation with…

About 90% of my searches are straightforward enough that an LLM wouldn't bring any added value (and all of them happen straight from the browser address bar, either to Google or Wikipedia at a more or less 50:50 ratio). And for the rest, yeah, I just use Claude or whatever directly.

Re: Google changes its search box

#90
post #65
post #10

Nilay Patel has been talking about "Google Zero" - the moment when Google effectively stops sending any traffic to other sites - for a few years now: https://www.theverge.com/24167865/google-zero-search-crash-h...

Which as some running a website raises a fascinating question. If Google is just going to crawl my sites and present information as an AI summary on their site, then what exactly do I gain by allowing Googlebot to crawl my sites?

Websites tend to be updated and considered to be the source as well.
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