From the article: "In an interview on Wednesday, [Gabriel] Weinberg said it is difficult to make his DuckDuckGo the default search site in Google's Chrome web browser, and that Google disadvantages his company in the Android mobile operating system as well. .... "It's one-click to get onto Firefox and it's five steps on Chrome and people generally fail," he said. The Google spokeswoman said popular search alternative…
1. Right-click on search bar when on duckduckgo.com 2. Click edit search engines 3. Next to DuckDuckGo (it's autodetected the first time you visit the site), click 'make default'.
It's more clicks than firefox if you do it via the extension, but google's stance on blocking third-party extensions by default makes sense when you consider the threat of malicious extensions, and how most people don't read the permissions prompt.