How exciting to see new writing from Carlos Rovelli! He's one of the few physicists and philosophers of science (ancient or modern) who steadfastly rejects a priori assumptions that rely on things other than our observations. He also echos the modern belief that observer and actor are two sides of the same quantum event. I highly recommend any and all of his books.
If his writing is like this article, I'll pass. And not because I disagree with his conclusions, but because I think he fundamentally misses the point in his description of the problem in the first place. I thought this comment, https://news.ycombinator.com/item?id=48175409 , does a better job of describing the problem space and what a potential solution could like than all the words that Rovelli wrote in his article.