I think a deeper dive into Job's evolution during the 12 years at Next is an excellent idea. However, I found statements like this concerning: "Apple version one was failure in many ways." In context, 'Apple version one' means Apple 1977 to 1985 (when Jobs left). But the Apple II product line was a huge success for more than a decade. That's a big thing to miss in an article claiming to correct historical mispercepti…
Macintosh was in fact not successful for many years, and Apple survived by chanting "Apple II Forever!" at their legacy edu market.
https://www.youtube.com/watch?v=YcjlhFVTY50
Also the fail Apple III was Jobs' machine.
Scully and Gasse made the Macintosh II line successful by marketing expensive workstations to creative professionals. That was against Jobs' "vision" so of course he discounts it. One thing which has never changed: Apple won't lift their finger unless they get a 30% margin.