> This isn't a tools story.
> The names change. The industries change. The strategy doesn’t.
The pattern
This isn't an insightful blog.
The names change. The topics change. The slop doesn’t.
21–30 of 144 posts
> This isn't a tools story.
> The names change. The industries change. The strategy doesn’t.
The pattern
This isn't an insightful blog.
The names change. The topics change. The slop doesn’t.
Not sure where “Who Owns DeWalt, Craftsman, and Milwaukee?” in the title came from. > Please don't do things to make titles stand out, like using uppercase or exclamation points, or saying how great an article is. https://news.ycombinator.com/newsguidelines.html
> Ryobi handles DIY at Home Depot. Milwaukee handles pros. The two brands don't eat each other. They serve different people at different price points with different expectations So market fit is driving both worse and better products at the same time. Cheap DIYers like me are buying the cheapest stuff we can find, and complaining that it's as cheap as its price. My neighbor the contractor buys the expensive stuff and…
Wiha is a family-owned private company in Germany. Relies on self-funding and conservative growth using long-standing relationships with German banks rather than private equity. They manufacture in Germany, Vietnam, Switzerland, and a tiny plant in the US. Well known by electricians. Much better warranty.
Wera is also privately owned, by Bitburger Holding. They avoid debt financing and focus on high-volume production and advertising. Almost all of their manufacturing has left Germany, and is now Czech Republic and Thailand. Well known by auto mechanics. Limited warranty.
Interchangeable batteries got really good and made every set of tools a platform. More importantly, there are only a handful of sources to get batteries from. For all these companies to differentiate and compete they needed to insert their products into wide lines of platforms.
I recently decided I will go for the cheap Chinese store brand power tools for most things. It's about 1/5 to 1/3 the price of Ryobi, gets really good reviews, have been sold for more than 10 years now with the same batteries, and comes with a 5 year warranty which is 2 years more than ryobi. It's maybe not going to last 10 years, but at 1/5 the price it does not have to.
Buy cheap and if you use it enough that it breaks, buy expensive the second time.
> Ryobi handles DIY at Home Depot. Milwaukee handles pros. The two brands don't eat each other. They serve different people at different price points with different expectations So market fit is driving both worse and better products at the same time. Cheap DIYers like me are buying the cheapest stuff we can find, and complaining that it's as cheap as its price. My neighbor the contractor buys the expensive stuff and…
What if I'm a professional who needs to use Milwuake/American Airlines if I plan to get my work done?
These feel like choices in the same way you can choose to pay your extortion fee to the mob or choose to pay your taxes.
Snap-on stays winning
For us US folks, Amazon.jp will send you the unobtanium Makita tools you know you want.... like the Makita battery-operated microwave. Shout out to TTI for keeping Ryobi cheap, cheerful, and a good value. Not my cup of tea, but their stuff is reasonably fine for the price.