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Intercom changes name to Fin

intercom.com

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Re: Intercom changes name to Fin

#12

Post by conception »

danpalmer wrote: post #2

> Sometimes you see a corporate announcement that’s so obvious and so late, it’s almost an admission of failure. ...is this one of those times? Where does "Fin" come from? I have a lot of mindshare built-up for Intercom based on integrating it, being a customer at one point, and using it on every SaaS landing page from 2010 to 2020. Ditching that sort of brand awareness for a new name seems like an odd choice.

This is a weird comment as it’s the name of their AI virtual assistant. It’s the face of Intercom.

Re: Intercom changes name to Fin

#13

Post by bombcar »

I have no idea what this is or what they do, and reading it made me realize that I still don’t - but for goodness sake can we stop naming things with dictionary words‽

And intercom is a thing, and Fin means fish or end. At least call it Fintercom or something.

Re: Intercom changes name to Fin

#14

Post by 1123581321 »

This announcement makes sense to me because I listened to this interview between the cofounder and one of the Collison brothers awhile back. https://cheekypint.transistor.fm/11

I recommend it if you’d enjoy a couple of Irishmen going back and forth about tech and business.

In short, Fin is their agent. They charge a dollar per successful customer session so they’re incentivized to make it helpful.

At the time of the interview, it sounded like Fin was still smaller than the help desk software but they saw it as having more potential. I guess it’s big enough now to justify renaming the company.

Re: Intercom changes name to Fin

#15

Post by steve_adams_86 »

conception wrote: post #12
danpalmer wrote: post #2

> Sometimes you see a corporate announcement that’s so obvious and so late, it’s almost an admission of failure. ...is this one of those times? Where does "Fin" come from? I have a lot of mindshare built-up for Intercom based on integrating it, being a customer at one point, and using it on every SaaS landing page from 2010 to 2020. Ditching that sort of brand awareness for a new name seems like an odd choice.

This is a weird comment as it’s the name of their AI virtual assistant. It’s the face of Intercom.

It's not weird. I suspect a lot of us have no idea, and the author shouldn't assume the average readers know this. It would help to introduce "Fin" before making the claim that it's obvious.

Re: Intercom changes name to Fin

#16

Post by amanzi »

Fin/Intercom: "Fin is defining the AI era of customer experience"

Zendesk: "AI-powered service platform"

Freshdesk: "AI-powered platform for modern customer service"

Where are the companies that are proudly promoting "human powered" customer support?

Re: Intercom changes name to Fin

#18

Post by gassi »

amanzi wrote: post #16

Fin/Intercom: "Fin is defining the AI era of customer experience" Zendesk: "AI-powered service platform" Freshdesk: "AI-powered platform for modern customer service" Where are the companies that are proudly promoting "human powered" customer support?

Ran out of VC money now that only AI companies get funding.

Re: Intercom changes name to Fin

#20

Post by skinfaxi »

amanzi wrote: post #16

Fin/Intercom: "Fin is defining the AI era of customer experience" Zendesk: "AI-powered service platform" Freshdesk: "AI-powered platform for modern customer service" Where are the companies that are proudly promoting "human powered" customer support?

Humans are expensive! (AI is expensive too, but less directly and you don't have to pay for insurance (yet))
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