I think if I wanted a cheap laptop I'd probably get the macbook neo, and if i wanted a non-gaming expensive one i'd get a macbook pro. I really don't see the market fit for this, I guess the android integration. But my god, I'd die of cringe if someone asked me about my laptop and I had to say "googlebook". Believe it or not, these things matter a lot, particularly if you're trying to target a young audience.
A reasonably large chunk of the world use a computer for "googling" information and sending/receiving emails. For them, opening "the internet" means clicking the Google logo (Chrome).
This device could be perfect for them.