I have freelanced for almost 15 years in Europe and a bit of Middle East. I have done pretty well, charging easily 1K Euro a day, less in the last couple of years. Last year, with a colleague and friend, we started our consulting company. The main reason for that being "let's scale!". We contacted a bunch of freelance colleagues we trusted and respected and asked them to join us as hired guns, whenever we needed more…
"Another problem is that the clients are really interested in our specific experience: that means they want to work with me or my partner, not with the company. This bit is hard to crack." You certainly have a lot more business experience than I do - however I've been working recently on preparing a lots of tender responses. I work at a software consulting firm, with about 10 devs and 20 GIS analysts. In our tender r…
Nevertheless, I see your point. It's just difficult to apply just yet.
We also considered removing the "team" page from our site altogether and just discuss generically about the technologies and clients we have been working with.
I did my homework and went through some marketing and web-marketing books. My catch is that for professional services companies - especially at the early stage, the "who are those guys" question is the first that springs to mind to a prospect and it would be suicidal to remove a reference to the admittedly impressive experience that we have accumulated along the years.