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Use Adwords to find the best title for your Hacker News post

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Re: Use Adwords to find the best title for your Hacker News post

#41

Post by napoleond »

tucson wrote: post #38
orangethirty wrote: post #27

You learned one of the basic rules of writing good headlines. Don't overstate it. Always get to the point. Quick! Your first one was really bad. Show HN: ChargeBack.cc – Battling the last frontier in payments It has a Star Trek reference, and no mention of what is it that you do. Bad headline. Good for learning. The next one is worse. Show HN: ChargeBack.cc – an innovative solution to a messy problem A messy problem?…

which copywriting book(s) or material do you recommend?

I can't recommend http://copyhackers.com/ highly enough. The blog and mailing list are good, the ebooks are excellent. Joanna has figured out how to teach geeks to write powerful copy.

Re: Use Adwords to find the best title for your Hacker News post

#42

Post by zerostar07 »

jacques_chester wrote: post #11

Based on my personal experience, here is a two-step guide for getting a blog post to #1 of HN for 2 days. 1. Write lots of blog posts on various topics. Write multi kilo-word reviews of honest to goodness books with reference to the ideas therein. Really pour yourself into the work -- take as your inspiration Michel de Montaigne's Essais . Submit some of these. Watch them get, at most, a single upvote. 2. Write one (…

Also, take the title of yesterday's #1 article, and write an article about the opposite

Re: Use Adwords to find the best title for your Hacker News post

#43

Post by jchin »

tucson wrote: post #38
orangethirty wrote: post #27

You learned one of the basic rules of writing good headlines. Don't overstate it. Always get to the point. Quick! Your first one was really bad. Show HN: ChargeBack.cc – Battling the last frontier in payments It has a Star Trek reference, and no mention of what is it that you do. Bad headline. Good for learning. The next one is worse. Show HN: ChargeBack.cc – an innovative solution to a messy problem A messy problem?…

which copywriting book(s) or material do you recommend?

Tested Advertising Methods by John Caples.

It's an oldie but a goodie. It talks a lot about split testing from the print days -- catalogs, newspaper classifieds, etc. Writing headlines gets its own chapter. Really great book. Really easy to read and understand. The current edition is the 5th edition. You can get it from Amazon.

Re: Use Adwords to find the best title for your Hacker News post

#44

Post by orangethirty »

tucson wrote: post #38
orangethirty wrote: post #27

You learned one of the basic rules of writing good headlines. Don't overstate it. Always get to the point. Quick! Your first one was really bad. Show HN: ChargeBack.cc – Battling the last frontier in payments It has a Star Trek reference, and no mention of what is it that you do. Bad headline. Good for learning. The next one is worse. Show HN: ChargeBack.cc – an innovative solution to a messy problem A messy problem?…

which copywriting book(s) or material do you recommend?

The adweek copywriting book by Joe Sugarman is full of great stuff. You should also buy the cheap fake gossip newspapers in the supermarket and study the ads. You will learn a bunch from them.

Re: Use Adwords to find the best title for your Hacker News post

#45

Post by lazugod »

jheriko wrote: post #26

I like this - people are more likely to click on things similar to thinks people are more likely to click on. Its almost trivial and obvious... but not. The only problem is running ads is an investment of its own...

Can I ask why you use ellipses so often?
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