> Something about the whole thing always registered to me as, like, lame—too normcore, too boring, perhaps even too cheugy to an informed and taste-driven millennial ur-consumer like me. The kinds of brands I like to buy aren’t what they sell at Costco Good example of how people can build identities through their brand choices and purchasing habits. It’s a foreign concept for many of us who seek out the best product…
> Some people are proud of their Audi or designer bag, but I rarely run into situations where I’d be judged for arriving in a sensible Subaru instead of a Mercedes. I agree. You can go into Costco and see a store full of individuals who happen to be shopping at Costco that day, or you can go to Costco and see the same people as slaves to an imagined Costco lifestyle that you can then write about for 800 words. It say…
I enjoyed reading about the writer realizing he's turning into his father and taking photos of things his dad used to buy to share with his mom. He spots people that may be falling in love. Clumsy people apologizing to nobody. He counts eight different languages.
I thought it was charming and a little nostalgic.