Leaning on a global community like HN and only shipping to the US and Canada? Come on.
Joining the illustrious ranks of Spotify, Hulu, Netflix, Zappos and countless other great Internet companies.
Yes, I am slightly bitter about this.
How the HNews tech community helped us rethink our fashion startup
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Re: How the HNews tech community helped us rethink our fashion startup
#12You should consider finding someone to do your copy, the grammar errors (e.g. "you're" vs "your") on the main site really spoil the style.
Noted. Thanks!
Re: How the HNews tech community helped us rethink our fashion startup
#13Leaning on a global community like HN and only shipping to the US and Canada? Come on.
Currently on our form we are just taking US and Canada. But we are more than welcome to cater to international patrons (http://screencast.com/t/07dH4rgYS9kj), if interested please shoot us an email at consulate@seat14a.com and a curator/stylist will directly reach out and take care of your order.
Re: How the HNews tech community helped us rethink our fashion startup
#14Couple of things: 1) Mixing your Tumblr with your blog is confusing. Yes, I know Tumblr is a blog, but you're using Tumblr in the "tumbly" way and so it's hard to tell which of the many photos represent your actual collection and which is just merely stuff that you've liked and re-blogged. It's fine to have a tumblr to represent the tastes of the brand, but I'm not sure it works here as your official blog space too.…
Under "About" on the tumblr blog, it states that "Occasionally we blog and add on location photography, but most content is not our own."
Re: How the HNews tech community helped us rethink our fashion startup
#15Couple of things: 1) Mixing your Tumblr with your blog is confusing. Yes, I know Tumblr is a blog, but you're using Tumblr in the "tumbly" way and so it's hard to tell which of the many photos represent your actual collection and which is just merely stuff that you've liked and re-blogged. It's fine to have a tumblr to represent the tastes of the brand, but I'm not sure it works here as your official blog space too.…
1). Most of our posts are visual, so a grid theme made the most sense here. 2). The ensembles are volume based (magazine like), the curent volume is the HK Hipster (for right now our only volume) so the styling will be similar to what you see on the website. A user chooses a base ensemble and then they work with their stylist who then figures out the material, colors and sizing. Typically no 2 ensembles are the same.…
This helps but I think you really need to show more examples...I'm not the most style-focused person but I imagine most of your target audience is in the same predicament I am: I see the example you've posted, yet I cannot think of ways to better it...which is why I would be interested in the individual stylist in the first place.
Even within the single-view that you have, there needs to be more detail. Cloesups of each piece, for example (the stone pendant necklace can't even be seen). I think the product page could be much more inviting with more attention to loving-detail over each piece of the ensemble.