I stopped going to McDonald's (which I previously visited about once per month) mainly because they got very expensive, and the price does not match the quality of the food (and they also are not that fast anymore). If I am going to spend that much, I could spend a little more a go to a much nicer mom-and-pop place. A secondary reason is that they are American. Although I am American, I am currently a resident of ano…
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One of the local supermarket chains here in Denmark (Salling Group) even puts a star on the price tag for products of European origin.
For larger purchases, I'm doing research on the product anyway.
I still sometimes buy American at times; sometimes there's no avoiding it for certain items. But on the whole avoiding American goods isn't that hard, and doesn't require much effort.