I've never in my life seen a useful product tour. They're always blatantly obvious like "THIS IS THE SEARCH BAR. USE IT TO FIND CONTENT ACROSS OUR PRODUCTS AND SERVICES." The best UX is using obvious and standard design, plus a searchable menu / command palette.
Why most product tours get skipped
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Re: Why most product tours get skipped
#22Personally, I generally dislike product tours. On the other hand, I think it's interesting to compare the dislike in these comments (and elsewhere) to "RTFM" culture. What's the primary difference? That you can read the manual or use the product at your discretion? e.g. `ls` doesn't forcefully open the man page when you run it for the first time? (I'm aware of the goomba fallacy and that these are likely two differen…
You nailed the primary difference. If I want to just use the tool I can do that; if I need to learn how to use a complex feature, I can consult the help or do a web search for a how to.
Re: Why most product tours get skipped
#23It's pretty simple to understand - when a user opens a tool, it's because they want to do the thing that tool does, now. If someone opens my videoconferencing product 98% of the time it's they've got a scheduled call to join within the next 20 seconds . They're not going to be late for their meeting so they can read my release notes. If someone opens my PDF viewer, 99.9% chance they want to view the PDF they just ope…
Re: Why most product tours get skipped
#24Popups are a great way to get your content ignored.
Re: Why most product tours get skipped
#25If your product needs a tour your product is badly designed. Imagine you walked into a convenience store and the owner was like "Hey you need to take the tour first!"
I can't think of a single time I've looked at a product tour and thought "well, I'm really glad they told me that, I never would have figured that out.
What the product tour I think often misses is that people don't want to learn your entire tool at one time.
They came to do one thing, that one thing needs to be brain dead simple.
Over time, you can show people what else they can do. But a product tour isn't the way to do that.
I think progressive UIs where you expose more and more to the user over time is the way to go.
If you're thinking "but I have so many features and capabilities this person needs" you probably haven't identified what the one thing people are paying you for is.
Re: Why most product tours get skipped
#26Earlier quoted context omitted.
Thats true for point solutions. You often dont find a guided product tour there. Guided tour does have its place where the product is a workflow, a platform offering, has bunch of features and you want to introduce the feature to them. If you are paying 10-25k USD per year, you expect some onboarding specialist who gives instructions on integrating ACH and payroll systems etc. It is very common for non-technical folk…
Actually I get interrupted by a tour or popup when using a "point solution" all the time.
Re: Why most product tours get skipped
#27Why most ads on Youtube gets get skipped
etc etc
Re: Why most product tours get skipped
#28It's pretty simple to understand - when a user opens a tool, it's because they want to do the thing that tool does, now. If someone opens my videoconferencing product 98% of the time it's they've got a scheduled call to join within the next 20 seconds . They're not going to be late for their meeting so they can read my release notes. If someone opens my PDF viewer, 99.9% chance they want to view the PDF they just ope…
Whose idea was it to show me a “what’s new” popup of all the jira tickets they closed in the last sprint?
What’s new? Nothing is new. It works just like it used to. Just take my money and leave me alone, please.
Re: Why most product tours get skipped
#29Incremental games do an amazing job at this (things like Universal Paperclips, A Dark Room, etc); parts of the game are revealed to you as you need them and it's often a fun surprise. I don't think the same thing is directly applicable to productivity apps, but I wonder if something could be taken from the pattern.
This is timely -- I'm coding an app at the moment and had the fleeting thought that "hey I should do a new user onboarding tour thingy" and then remembered that in general I skip them, so I havne't made one :)
Re: Why most product tours get skipped
#30It's pretty simple to understand - when a user opens a tool, it's because they want to do the thing that tool does, now. If someone opens my videoconferencing product 98% of the time it's they've got a scheduled call to join within the next 20 seconds . They're not going to be late for their meeting so they can read my release notes. If someone opens my PDF viewer, 99.9% chance they want to view the PDF they just ope…