While the author does mention the barriers to adoption, the premise— Apple was waiting for people to do something, but people weren’t doing it— subtly casts Apple as a passive entity in this scenario. The solution seems to be presented as Apple stepping in to make up for Developers’ inaction. If it’s been 14 years and there’s been very little adoption, this is clearly a UX problem. How many small venues or libraries…
Be really interesting to see how their approach evolves over the next couple years with sea changes happening all around them in this moment.