To me this suggests that theater’s are at least partially incorrectly pricing things which explains why they are struggling.
I was the only person in the theater when I saw Phenomenon , 30 years ago. I’m sure the movie business isn’t a healthy ecosystem right now, but the existence of empty showings isn’t new.
I wonder if they even bother turning the projector on if they sold no tickets? How much energy does the bulb use compared to ticket price?