Earlier quoted context omitted.
Well, your instinct is right from the title. “influence” is a euphemism for “manipulate.” Affecting influence is subtle manipulation. A compliment about someone’s hair is great if you genuinely admire their hair. But if you read a book about influencing people and suddenly start complimenting people’s hair, time for some introspection.
> “influence” is a euphemism for “manipulate.” This is exactly what he’s talking about. The premise of the book is essentially, “what if you were a generally nice person who deserved friends”. The whole “you could only possibly pretend to care about other people” response to the book is vaguely psychopathic.
I prefer to interpret it charitably: the line between influence and manipulation can be pretty fuzzy, and some people come to a conclusion of, basically, "don't do it at all because it's always selfish."
I think it's a flawed view because it's impossible to go through life not influencing anyone and not wanting anything from anyone, so you may as well try to do it in a way that is generally win-win or at least not win-lose.