Earlier quoted context omitted.
They want to be Apple. Apple sells hardware, services, and takes a huge cut being a software store. Microsoft sells software. They turned office into a service but it's still software. Nobody really wants to use their store. Their hardware is a cute little side hustle. Microsoft's strategy for turning into Apple is kneecapping their own software.
>Their hardware is a cute little side hustle. It didn't have to be. The same toxic dynamics that compromised their software poisoned their hardware, but they had too many products, or eras of a product, that Just Worked(TM) for it to have been a fluke. Someone knew what they were doing. They were screwed over by competing interests. Zune people loved their Zunes. Windows Phone 8 people loved their Nokias. I've seen S…
Build quality was rock solid, UI felt premium, and it mostly just got out of my way/let me play tracks. They were great little media players, as good as or ahead of the equivalent iPod.
Hardware was really good out of MSFT at the time, although when mistakes were made (e.g. the RROD Xbox 360 debacle), the broader organization seemed allergic to making thing right.