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Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

sfgate.com

31–40 of 75 posts

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#31
post #2

There are so many automated processes in a restaurant, starting from machine pressed building materials that took a livelihood away from honest human woodworkers and carpenters. Someone please help me understand why this reaction isn't just the latest form of Ludditism (Luddism?) that'll naturally fade away as time passes.

[deleted]

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#32
post #24

a lot of people on here are going to instantly defend any AI use in spite of the specifics but the over-abundance of blatant diffusion model art in cost-cutting nowadays, in places where it isn’t even expected, is ridiculous. marketing is by no means the peak of artistic endeavor but genai logos for small business street taco vendors, coffee shops reek of laziness. never mind the inundation of places like Etsy and Re…

To be honest, that coffee idea sounds really good to me. Not having to deal with the currently still trendy coffee culture and getting exactly the same coffee every time sounds perfect. Or let's say, it's perfect if the product tastes good.

coffee was mid. it's right next to pike place, you can get actually decent coffee down the street. not talking about starbucks either

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#33
post #16

I understand and even agree with these sentiments, but in the back of my head is a voice which says "artists have been copying and even stealing from one another since there has been art - what is it that makes this different?"

all art has lineage, but all art is not simply reducible to mimicry. the act of creative endeavor is not to just be a parrot

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#34
post #4

> One remaining one-star review on Google reads, “Their logo is AI generated, if they can’t make the effort to create a logo they definitely won’t make the effort to cook good food.” I'm not sure what it's called, but there has to be a name for this logical error.

> there has to be a name for this logical error

Are you looking for "category confusion"? It's a conflation, but let's look at the logic. (So yes, my prior is that there is logic.)

"If they generated their logo by mumbling things at a toaster / picking something from the vending machine and then 'owning' it, how likely is it that they stole a sandwich in a grubby wrapper from a bum and are going to hand it to me and say 'I made this'?"

Edit: the article is paywalled, but a number of comments remark on the owner's sense of entitlement. So my moot is probably close for throwing blind. So then that might be the real issue, and the logo is a proxy for a perception of lack of work + mental bullying.

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#35
post #4

> One remaining one-star review on Google reads, “Their logo is AI generated, if they can’t make the effort to create a logo they definitely won’t make the effort to cook good food.” I'm not sure what it's called, but there has to be a name for this logical error.

The real scarce resource in the world is legitimacy. People seem to strongly associate AI with low legitimacy. Extrapolation from low effort and inattention to details has always existed but AI legitimacy poisoning is a new and bigger phenomenon than just a logical error.

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#36
post #24

a lot of people on here are going to instantly defend any AI use in spite of the specifics but the over-abundance of blatant diffusion model art in cost-cutting nowadays, in places where it isn’t even expected, is ridiculous. marketing is by no means the peak of artistic endeavor but genai logos for small business street taco vendors, coffee shops reek of laziness. never mind the inundation of places like Etsy and Re…

To be honest, that coffee idea sounds really good to me. Not having to deal with the currently still trendy coffee culture and getting exactly the same coffee every time sounds perfect. Or let's say, it's perfect if the product tastes good.

[dead]

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#37
post #4

> One remaining one-star review on Google reads, “Their logo is AI generated, if they can’t make the effort to create a logo they definitely won’t make the effort to cook good food.” I'm not sure what it's called, but there has to be a name for this logical error.

It’s not a logical error, just common sense. Eg. how you do one thing is how you do everything.

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#38
I run a Reddit group. Someone thought a fantasy book cover was AI art, and everyone piled on, talked crap, attacked the author, etc. Turns out 100% human by a well-known artist.

We had to make a rule against AI witch hunts. It brings out the worst in humans.

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#39
post #11

Earlier quoted context omitted.

Seems valid to me. I won't read articles with model-generated header images, because it's a good indicator the rest of the text will be slop as well. For a restaurant, a slop logo gives the impression that the owner doesn't care about the details and has no taste. Beyond that, the use of generative models is a big moral issue for a growing number of people.

Yes, this isn’t a logical error at all. If you don’t have taste in one area — actually, it’s even worse, you’re not even aware of your own lack of taste — why would I trust your taste in another area?

The best Mexican places I've been to in CA had decor reminiscent of a big-city bus station, despite how good the food was.

Re: Santa Cruz restaurant changes logo after flurry of negative reviews for AI art

#40

This isn’t just a story about an AI logo, it’s a story about locals who feel the business they frequented was replaced by someone trying to make a quick buck. And an owner who believes that means the locals want to “destroy” her business. Im not choosing a side, but it doesn’t seem like they have a strong future with or without a logo. That’s just Santa Cruz culture, very aggro surfers. Many of the surrounding restau…

> That’s just Santa Cruz culture, very aggro surfers

This sums it up well. If this were in New York, I’d be on the owner’s side (provided the food lives up). In Santa Cruz, it’s just tone deaf to (a) not involve the community in the design process, (b) not take the hint from the reviews and then (c) play the victim in the media.

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