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How ChatGPT serves ads

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Re: How ChatGPT serves ads

#121

Post by BoorishBears »

JumpCrisscross wrote: post #114
BoorishBears wrote: post #77

Earlier quoted context omitted.

Why do you need to inject ads at the model weights layer when you control the frontend? Have the model generate keywords from the query, then inject guidance from matching advertisers into the context window q: How do I make a new React app? a: Vercel makes it easier to get your project running fast ⓘ Some other choices would be: ... ⓘ This part of the response was sponsored by Vercel

> ⓘ This part of the response was sponsored by Vercel LLMs are essentially unregulated. I don't believe they have any legal disclosure obligation in America.

They'd show it regardless (maybe as a popup though): the disclosure doesn't make it that much less effective at scale, and the optics of getting caught vs just disclosing it are not worth getting dragged into

Re: How ChatGPT serves ads

#122

Post by Dylan16807 »

mh- wrote: post #117
Dylan16807 wrote: post #115

Earlier quoted context omitted.

Going with a last resort implies more than "not stupid".

Okay, fine: "conservative with cash" or even "tight with spending"? (I'm not sure how much deeper HN threads can nest.)

"Tight" gets pretty close to "strapped", especially when it comes to making a change.

(They can go super deep if people are committed.)

Re: How ChatGPT serves ads

#123

Post by _boffin_ »

WaxProlix wrote: post #73
torben-friis wrote: post #62

These are the less worrying kind of ads in our future. Seeing how google has been fighting SEO for ages, what's going to happen when companies figure out how to inject ads into the model? We haven't yet seen the problem of adversarial content in play, I think.

It's not an issue of how - there's a great ADM with markup/down supported already, waiting for system prompts to be injected in realtime via the same online auction system that powers banner ads and smart tv content. There's got to be some latent resistance to the idea for now - but it's so easy to do, it'll happen.

Can you provide some references to what you’re talking about

Re: How ChatGPT serves ads

#125

Post by holotherapper »

programjames wrote: post #68

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

"last resort" doing some heavy lifting in that quote.

Re: How ChatGPT serves ads

#126

Post by [deleted] »

torben-friis wrote: post #62

These are the less worrying kind of ads in our future. Seeing how google has been fighting SEO for ages, what's going to happen when companies figure out how to inject ads into the model? We haven't yet seen the problem of adversarial content in play, I think.

[deleted]

Re: How ChatGPT serves ads

#127

Post by staticshock »

programjames wrote: post #68

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

Feels to me like idealism crossing into realism. OpenAI could be the next Google, or the next Facebook, or the next… I don't know, Netflix?

All those companies (and many other large tech companies) have discovered the same arbitrage that older media companies discovered decades ago, which is that we, on the average, are much more willing to pay with attention than with money, even where money would have been the better choice.

Advertising continues to be one of the most powerful business models ever invented, and I don't think that's changing any time soon.

Re: How ChatGPT serves ads

#128

Post by mh- »

Dylan16807 wrote: post #122
mh- wrote: post #117

Earlier quoted context omitted.

Okay, fine: "conservative with cash" or even "tight with spending"? (I'm not sure how much deeper HN threads can nest.)

"Tight" gets pretty close to "strapped", especially when it comes to making a change. (They can go super deep if people are committed.)

I concede.

(Haha, ok, let's call a truce here before we break HN! Appreciate the conversation.)

Re: How ChatGPT serves ads

#129

Post by inetknght »

normie3000 wrote: post #91
naruhodo wrote: post #75

Earlier quoted context omitted.

I think it will be difficult to remove bias when you ask a model to compare alternative products. The model will simply lie, as with a biased human opinion and you will need to consult multiple models for a diversity of opinion and presumably use a "trusted" model to fuse the results. Anonymity will be a key tool in reducing the model's ability to engage in algorithmic pricing. Super easy. Barely an inconvenience.

> will simply lie, as with a biased human opinion Is this really how bias works?

Oh no. Definitely not. Humans would never just lie. They always lie only if they're biased. That is, after all, the definition of how a bias works.

/s

Re: How ChatGPT serves ads

#130

Post by plemer »

staticshock wrote: post #127
programjames wrote: post #68

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

Feels to me like idealism crossing into realism. OpenAI could be the next Google, or the next Facebook, or the next… I don't know, Netflix? All those companies (and many other large tech companies) have discovered the same arbitrage that older media companies discovered decades ago, which is that we, on the average, are much more willing to pay with attention than with money, even where money would have been the bett…

Altman is an idealist?

I read this as: I know ads are likely if not inevitable but I can’t say that while I’m trying to gain users and inspire trust but I’ll start to float even in this non-denial the justification for the thing I’m ultimately going to do.

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