The era of subsidised inference is truly ending. The new model multipliers ( https://docs.github.com/en/copilot/reference/copilot-billing... ) seem like a huge leap, though. From 1x to 6x for new-ish GPT and Sonnet models. 27x for Opus... Seems like folks would be better off with OpenRouter instead.
If anything, these new multipliers are more transparent than anything OpenAI or Anthropic have communicated regarding actual costs and give us a more realistic understanding of what it's costing these providers.
The fact that we were able to get such a substantial amount of usage for $20/$100/$200 a month was never meant to last and to think otherwise was perhaps a bit naive.
This feels like a strategy from the ZIRP era of tech growth where companies burned investor capital and gave away their products and services for free (or subsidized them heavily) in order to prioritize user acquisition initially. Then once they'd gained enough traction and stickiness they'd then implement a monetization strategy to capitalize on said user base.