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Mistral built a $14B AI empire by not being American

forbes.com

11–20 of 187 posts

Re: Mistral built a $14B AI empire by not being American

#11
Mistral has a very difficult scenario to navigate. Training models in Europe is difficult and expensive because of regulations and energy prices. Their own open models are lagging behind the Chinese ones. That means eventually they will turn into an inference-only enterprise running mostly Chinese open models, at which point any other European player could compete (Hetzner, OVHCloud, etc.)

Re: Mistral built a $14B AI empire by not being American

#12

In my opinion, being "Not American" or "Not Chinese" is not a good business model long-term. At some point, businesses will choose the option that provides the most value. I'm very skeptical that Mistral will survive long-term. Edit: I hear the commenters to this post. However, Mistral still relies on American chips. If there is truly a divorce between Europe and the US such that relying OpenAI or Anthropic is not an…

It is a good business model when the differentiator is that your company doesn't have just two modes:

1. Starting shit.

2. Thinking about starting shit.

At least in the EU people are willing to pay more for fewer features so long as the two mentioned points are not the entire strategy.

Re: Mistral built a $14B AI empire by not being American

#13
LLMs are rapidly becoming the first 'purely digital commodity'.

Being digital it's somewhat hard to apply any kind of trade protectionism or Chicken Tax onto them. Maybe there's a market for cruelty-free vegan non-GMO (low-water-use sustainable energy) LLM tokens as well as European ones?

I really like what Mistral did for open Models - but what is the plan to compete against the likes of Moonshot, DeepSeek in the global market? When you can get Kimi K2.6 served via cloudflare it raises tough questions on the economics of it all.

What exactly is Mistral's strategy is aside from niche regulatory requirements or a Eurocentric hedge for AI sovereignty? Do they even have ambitions to compete on the global stage?

Re: Mistral built a $14B AI empire by not being American

#14
post #11

Mistral has a very difficult scenario to navigate. Training models in Europe is difficult and expensive because of regulations and energy prices. Their own open models are lagging behind the Chinese ones. That means eventually they will turn into an inference-only enterprise running mostly Chinese open models, at which point any other European player could compete (Hetzner, OVHCloud, etc.)

It's a risk, but since they have training expertise they should be able to distill the best open source models to reach at least approximate parity comfortably. Frontier model territory looks increasingly out of reach for anyone without $100B for training and then you have to serve inference to recoup cost, that's an expensive proposition in EU.

...OTOH the cost of not sponsoring this in Europe may be complete technological obsolescence. Rock and a hard place situation.

Re: Mistral built a $14B AI empire by not being American

#15

In my opinion, being "Not American" or "Not Chinese" is not a good business model long-term. At some point, businesses will choose the option that provides the most value. I'm very skeptical that Mistral will survive long-term. Edit: I hear the commenters to this post. However, Mistral still relies on American chips. If there is truly a divorce between Europe and the US such that relying OpenAI or Anthropic is not an…

AI companies will find other ways to make money before global geopolitics find a new status quo. For the coming years, it seems like a perfectly fine business model.

China isn't going to be friendly any time soon and so far America seems to be getting more in rather than less hostile. It wasn't that long ago that an American-Danish war was a realistic scenario.

Re: Mistral built a $14B AI empire by not being American

#16
post #11

Mistral has a very difficult scenario to navigate. Training models in Europe is difficult and expensive because of regulations and energy prices. Their own open models are lagging behind the Chinese ones. That means eventually they will turn into an inference-only enterprise running mostly Chinese open models, at which point any other European player could compete (Hetzner, OVHCloud, etc.)

Is this scenario far fetched? Just as Nations pay large companies to build a factory in their country, Nations will similarly pay AI companies to build a national AI model for their own consumption because AI is that beneficial.

Re: Mistral built a $14B AI empire by not being American

#17

In my opinion, being "Not American" or "Not Chinese" is not a good business model long-term. At some point, businesses will choose the option that provides the most value. I'm very skeptical that Mistral will survive long-term. Edit: I hear the commenters to this post. However, Mistral still relies on American chips. If there is truly a divorce between Europe and the US such that relying OpenAI or Anthropic is not an…

It is not a good business model _long-term_.

but, if you are lucky, you can but enough time to become competitive in that sector.

Re: Mistral built a $14B AI empire by not being American

#18
post #4
post #3

I am a Mistral Le Chat Pro subscriber. I specifically chose to test their offerings because they are European. I don't have the necessary local hardware to run really big models, therefore need to choose a cloud provider if I want LLM action. I find the antics of Anthropic, OpenAI, Google, Microsoft distasteful and avoid their products where I can. After testing Le Chat and Devstral-2 for a while, I felt their offeri…

There is also risk from a US regulatory side as recent drama around antrophic showed. Don’t think it’s inconceivable that the clowns in power decide to limit api access out of the blue one day because someone whispered a conspiracy theory in someone’s ear. API blockade… See also the constant flip flopping on what cards NVIDIA can export - no consistency in stance or coherent policy

[dead]

Re: Mistral built a $14B AI empire by not being American

#19
These are just signs of this market maturing. For a lot of business customers, EU based hosting is not optional. That includes models. Routing requests via API endpoints in the US is not really acceptable. And anything involving privacy sensitive data of course needs to be handled properly. Sam Altman pinky swearing to be nice doesn't quite cut it in terms of hard guarantees.

EU based legal entities and strong compliance with local laws with some hard SLAs and contractual guarantees is not going to be optional for liability reasons. Provenance of models, their training data, and exact ways they have been instructed to act are also not just nice to haves.

I expect non EU jurisdictions are eventually going to be similarly picky about their AI suppliers and I expect all the big tech providers to adapt to local markets just like they did with cloud infrastructure.

I don't have much experience with Mistral yet. But I may need to get my hands dirty to be able to sell this to some of our customers. We have a few more picky customers in Germany.

Re: Mistral built a $14B AI empire by not being American

#20

LLMs are rapidly becoming the first 'purely digital commodity'. Being digital it's somewhat hard to apply any kind of trade protectionism or Chicken Tax onto them. Maybe there's a market for cruelty-free vegan non-GMO (low-water-use sustainable energy) LLM tokens as well as European ones? I really like what Mistral did for open Models - but what is the plan to compete against the likes of Moonshot, DeepSeek in the gl…

I don't know their strategy but I wish they would double up on the open source ecosystem by sharing their innovations like Chinese labs do and use the ones shared as well. I think models in the range of 50B - 250B still have a lot of room to grow and presumably compute to train them should be more accessible than multi-T parameter models.

This would also add pressure on other labs to keep being engaged in the open source ecosystem as a rug pull isn't a small danger IMO.

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