They put a solar powered tracking tag on a butterfly...
Then made an app and gamified it to get people to use their phones to collect, track, and upload the processed monarch migration data. It's like Pokemon Go meets SETI@Home for butterflies.
https://www.youtube.com/watch?v=c8ZyJn6BENc
https://swmonarchs.org/ProjectMonarch.php
https://celltracktech.com/pages/project-monarch-press-releas...