Thank you Cloudflare for making it impossible to read news, and yes I am a human.
Mobile Safari has been giving me a complete loop on these in the past couple months, I have to switch browsers to get through. Anyone else?
Alberta startup sells no-tech tractors for half price
91–100 of 814 posts
Re: Alberta startup sells no-tech tractors for half price
#92I wish someone would do something similar for TVs. Just a really fantastic panel with only the tech needed to decode HDMI or whatever and show it on the screen. No other tech whatsover: no telemetry, no smart anything, nothing.
Re: Alberta startup sells no-tech tractors for half price
#93On top of this, I looked at Zero's job postings and they're desperately trying to hire a firmware lead to get the team to use Claude Code (precisely what I want managing a 100hp motor under my ass).
Not only are we in a world where everything is locked down with software, the software is about to get way worse and there's nothing you can do about it.
Re: Alberta startup sells no-tech tractors for half price
#94Re: Alberta startup sells no-tech tractors for half price
#95Thank you Cloudflare for making it impossible to read news, and yes I am a human.
I hit this first on my VPN, so I disconnected, then got asked again from my home wifi. I dunno why I look like a bot to Cloudflare. I hate these prompts and it’s too bad they’re all over the web.
Re: Alberta startup sells no-tech tractors for half price
#96Earlier quoted context omitted.
Ever-more-restrictive government regulations are what allows these OEMs to ‘leverage’ their market power this way. I am not sure that a new regulation can solve it, as these sorts of mandates don’t seem to have worked in any other market.
The argument isn't 'more' regulations or 'less' regulations, it is the right regulations. The problem is that big companies slowly allow regulations that don't hurt them but do block competition by aggressively fighting regulations that help the startup (their competition) or help the consumer in ways that make them less money. It isn't hard to be evil and create regulatory capture. You don't actually have to be acti…
Buuuuut, the cost of implementing that stuff hurts the competition way more, so Deere and friends don't really fight it.
They're trading absolute market size for stronger control over market share. Less people are going to buy their products at the margin if the products are made worse. But those that do will buy it from them, so more profit.
Re: Alberta startup sells no-tech tractors for half price
#97Earlier quoted context omitted.
What early demand are you seeing, exactly? The article does indicate that they plan to ramp up production in 2026, but no mention of actual sales. It is quite possible that they are increasing production thinking that they need to roll them out to dealer lots to gain any traction. In fact, their TractorHouse profile shows that they are still struggling to sell last year's models. If there was demand, why hasn't that…
They need to swing the pendulum back, the current problem is that there is now a whole generation about to take over from the previous and the new gen has never had to use a non-John Deere a tractor. If they could evangelize their product as the “smarter farmer that doesn’t need all that tech” then they might have success.
It is not like John Deere actually has a monopoly. There is just as much CNH (CaseIH, New Holland) seen out in the fields, and even when you want all the bells and whistles, Fendt is rapidly becoming understood to be the true king of tech. What John Deere does have going for it is that they generally do better than everyone else at keeping parts in stock where the parts are needed; local to the farmer. Ironically, repairability is where John Deere finds the win at the end of the day.
Re: Alberta startup sells no-tech tractors for half price
#98Earlier quoted context omitted.
> Those buying new don't care about repairs. Yes because thy live in the John Deere future. This was not always the case, surely. You used to be able to take high school classes to learn how to fix a combustion engine, even a new one!
Keep in mind that tractors are also getting massive . The economics of row-crop agriculture is "you gotta farm more land". That means spending as much time in the field as you can with as big a machine as you can. So not only is time you spend fixing your tractor yourself time you're not spending on your primary job, it's also working on a machine that's just monstrously huge. Delegating that work to a specialist wit…
Re: Alberta startup sells no-tech tractors for half price
#99I think this is a reaction to the incredibly locked down ecosystem that most of these mfgs are pushing. However, the tech exists for a reason and is not inherently bad, the issue is the lock-in, the lack of choice and interoperability. IMO, there is plenty of space for an OEM who can play nice with others, offer an open (and vibrant ecosystem), and keep users coming back by choice, not by lock-in.
These low-tech tractors could become a hot bed for open source experimentation. Nothing stopping someone from sticking a tablet on the dash. You could run GPS harvesting optimization software or some webthing locally. Could be cloud or clever DiY farmers could run their farm off a local instance on a small machine using a WiFi AP atop the barn or whatever.
Re: Alberta startup sells no-tech tractors for half price
#100This is the way if we can ensure manufacturing of the parts. It won’t catch on but it would be awesome to have “base” tractors that are mechanical and predictable. Then you slap on whatever software on top that helps (automation, etc). But they need to be decoupled imo.
i have a farmall hand cranked tractor, going on 90 years old, so far its been rubber parts, and clutch pads. as far as auto mation goes, thats how implements used to work. it was a tracter/thresher/combine. then a bale counter is slapped on then maybe row sighting or guidance, etc. if your really snazzy, the implement is actually mapping the soil for moisture, or rough composistion and holding data to use in reformul…