Earlier quoted context omitted.
I'd personally be a buyer for some home stuff, but the average normie consumer just doesn't care very much about home automation. IoT turned out to be sort of a nothing. I say this as an early adopter and continued user.. it just never broke into mainstream and it's been 15+ years. You make a good point re: Nest. I am kind of a doomer on home automation market in that I have been an early adopter and it's been around…
I don't know, the majority of people I know (mostly upper-middle class white collar) have at least a HomePod/Alexa/Google smart speaker. And many have a smart thermostat and/or smart doorbell/camera. Part of the problem with IoT/home automation is a lack of consistency across devices - they all want their own apps. HomeKit is so close to making that easy - you shouldn't have to spin up HomeAssistant with a bunch of p…
There's also an argument the sales are limited. Instead of selling $1.5k worth of phone/tablet/headphone/watch per person every 3 years.. you sell maybe $$1k of home devices into a home that don't replace for 10 years. So $100/year per household vs $1500/year (3 person household).
I have had since the early days of IoT/homekit, various security cameras, doorbell, HomePod, thermostats, lights, switches, all that stuff. Honestly setting it up and maintaining it is more of a chore than an excitement. I upgrade when something breaks, begrudgingly. I do not breathlessly follow new releases ready to pre-order the new iteration. No one in the house really uses it except me, unless I happen to get up late / go to bed early and the lights need to be told to turn on/off.
In some ways it's not even that new technology wise. My dad had various light control panel via X10 and similar protocols going back to the early 90s if not sooner. Similarly was a sort of set-it-and-forget-it situation