The only thing that turns me off to a product more than a poor website is poor English in the documentation. If English isn't your primary language, PLEASE get someone that speaks it fluently to either write your docs, translate your docs, or edit what you've written.
They are nice to write the documentation in poor English, they could launch the product only with Polish documentation and then you would never be able to use it before someones translates it.
[1]: I guess it's possible that 'Chinese' might be close too, but I have no idea how the different dialects (Mandarin/Cantonese) would affect this.