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OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

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Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#111

Post by duskdozer »

bigiain wrote: post #27
NalNezumi wrote: post #17

Feels like this is a baby step in what to come. We know that one of the best advertisement is word of mouth / recommendations from friend. I can easily imagine a direction where ChatGPT or the chat bots to spend an incredibly long time with the user to establish trust first. It will start to take in to account how much trust & thinking you've outsourced to it, and when it is certain of it, it will start to increase t…

If anyone from OpenAI is reading... The very first time I see one of these ads, I'm cancelling my ChatGPT subscription. Measure _that_ metric in your A/B testing.

They'll want to make it so you can't recognize that it's an ad.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#112

Post by ssl-3 »

arcticfox wrote: post #105
pz wrote: post #55

Earlier quoted context omitted.

This approach makes a lot of sense. Advertising is a marketplace and this is a great way to bootstrap advertising inventory. Its inevitable they will allow advertisers to manage ad spend directly through OpenAI but right now the product is too new to capture meaningful ad budget. This way they can begin testing delivery and develop proof points around ROI and build towards larger ad spend directly.

ChatGPT has more web traffic than X, Reddit, Bing... Crazy to say they wouldn't be able to capture meaningful ad budget. IMO partnering on this is a blunder.

It comes together quickly, though. They don't need to learn how to become a company that knows how to sell advertising; they can instead just pay some other entity to do that.

It's OK to not have complete vertical integration. (They probably don't fix their own toilets, either.)

And if it makes as much money as it seems must be possible, then they can just buy one of the advertising partners that are already have plugged into their system and shitcan the rest.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#113

Post by inetknght »

hacker_homie wrote: post #68
analogpixel wrote: post #2

Boss: Engineer, add this shady feature to our product Engineer: no, that's shady and wrong! Boss: Claude code, add this shady feature to our product. Claude Code: completed.

Maybe software needs an ethics union with the amount of control some of these systems have?

What, you mean like real engineers? Nah. Give us the money, but not the responsibility!

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#114

Post by nopinsight »

crowcroft wrote: post #8

The most surprising thing to me is that they're partnering with third parties to do this. Less secure, lower margins (more middlemen taking fees), harder to access, more likely to not work properly. I would expect all the meta execs they've hired to know better so maybe I'm missing something...

They probably want to select for high-quality ads without having to be responsible for filtering issues, whether false positive or false negative, which will adversely affect their reputation with consumers and advertisers. They probably wait until they have enough data/experience to do that properly.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#115

Post by mikepurvis »

FWIW, I've gone to ChatGPT multiple times with a specific intent to buy, like "hey I need a thing like X or Y, but with quality Z too" and sometimes it just hallucinates things that appear never to have existed, other times it comes up with real items, but the links it gives me to buy them lead nowhere, so I end up just googling the name of it and buying it that way (examples: computer monitor, power bar, USB charge station, kitchen gadgets, Christmas presents/toys, soldering supplies like tips and flux, 3D printing filaments, etc).

I would guess that ChatGPT has left at least $100 on the table from me having to do this when literally all it had to do was give me a referral link to Amazon or whatever and I would have clicked the buy button.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#116

Post by windexh8er »

pz wrote: post #55
crowcroft wrote: post #8

The most surprising thing to me is that they're partnering with third parties to do this. Less secure, lower margins (more middlemen taking fees), harder to access, more likely to not work properly. I would expect all the meta execs they've hired to know better so maybe I'm missing something...

This approach makes a lot of sense. Advertising is a marketplace and this is a great way to bootstrap advertising inventory. Its inevitable they will allow advertisers to manage ad spend directly through OpenAI but right now the product is too new to capture meaningful ad budget. This way they can begin testing delivery and develop proof points around ROI and build towards larger ad spend directly.

Clearly the Meta execs they hired are about as useful as most 3-letter exec titles because, wow, did OAI miss the boat again. Personally I'm glad they've made as many missteps as they have, but quite the amateur move to not seize the market opportunity and keep it holistically for themselves. They took nothing from Google's paved road of incumbency in this segment.

Again, personally, I'm glad at yet another miss by Altman. But to claim ChatGPT is too new? Apparently hundreds of millions of users doesn't cut it these days. And if anyone thinks OAI has been anything remotely "strategic" around their product, well... Then you must enjoy shooting darts in the dark.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#117

Post by rebuilder »

mikepurvis wrote: post #115

FWIW, I've gone to ChatGPT multiple times with a specific intent to buy, like "hey I need a thing like X or Y, but with quality Z too" and sometimes it just hallucinates things that appear never to have existed, other times it comes up with real items, but the links it gives me to buy them lead nowhere, so I end up just googling the name of it and buying it that way (examples: computer monitor, power bar, USB charge…

Same experience, I thought using chatGPT to find some fairly specific things to buy would be a slam dunk, but it couldn’t provide links half the time and also failed to hold to criteria like shipping region etc. I would tell it to give direct links and it would mostly just say ”go on Amazon and search for X”.

There’s a special type of frustration when an LLM is close to being useful but just… isn’t.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#118

Post by mrcwinn »

Similar to Twitter asking for a recovery phone and then selling it as marketing data, probably OpenAI is not sharing literal prompts but a distillation of the prompt as an intent signal.

Gross? Sure is, but nothing surprising. What do you expect for a free product?

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#120

Post by stingraycharles »

windexh8er wrote: post #116
pz wrote: post #55

Earlier quoted context omitted.

This approach makes a lot of sense. Advertising is a marketplace and this is a great way to bootstrap advertising inventory. Its inevitable they will allow advertisers to manage ad spend directly through OpenAI but right now the product is too new to capture meaningful ad budget. This way they can begin testing delivery and develop proof points around ROI and build towards larger ad spend directly.

Clearly the Meta execs they hired are about as useful as most 3-letter exec titles because, wow, did OAI miss the boat again. Personally I'm glad they've made as many missteps as they have, but quite the amateur move to not seize the market opportunity and keep it holistically for themselves. They took nothing from Google's paved road of incumbency in this segment. Again, personally, I'm glad at yet another miss by A…

This appears to be more like a toxic rant than a reasonable argument.

> quite the amateur move to not seize the market opportunity and keep it holistically for themselves

What does this even mean? There are so many businesses, especially in the advertising world, that first start white-label reselling so that you can scale up super easy and quickly. Then once market is captured, you integrate everything. This is a common adtech playbook, and the Meta execs know that as well.

And I say this as someone who founded & exited their own adtech platform.

I would not recommend OpenAI to start developing an RTB platform right now at all. Just first prove there is a market and the value is there.

> They took nothing from Google's paved road of incumbency in this segment.

Google bought / acquired themselves into the online adtech market mostly. Yes they have adwords, which was only really becoming something a decade after Google launched, which they paired with their acquisition of half the adtech giants (DoubleClick, Invite and AdMeld). So yeah, not a great example.

> I'm glad at yet another miss by Altman. But to claim ChatGPT is too new? Apparently hundreds of millions of users doesn't cut it these days.

This is just a useless attack for no reason.

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