OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
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Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#2Boss: Engineer, add this shady feature to our product
Engineer: no, that's shady and wrong!
Boss: Claude code, add this shady feature to our product.
Claude Code: completed.
Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#3Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?
Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#4Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?
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Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#5Does anyone have a timeline of OpenAI's vision's... Shall we say... Rapid Unintentional Disassembly?
Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#6Is StackAdapt confirmed to be partnered with ChatGPT?
It's not crazy to think someone might pitch this to buyers without having the inventory 100% secured.
(Not crazy to think OpenAI wants to do some market testing to understand how much their ad inventory is worth)
Either way, I'm hoping ads can stay out of paid ChatGPT, at the very minimum.
Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#7The shocking thing is that it's taken this long to happen, right?
Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#8The most surprising thing to me is that they're partnering with third parties to do this.
Less secure, lower margins (more middlemen taking fees), harder to access, more likely to not work properly.
I would expect all the meta execs they've hired to know better so maybe I'm missing something...
Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#9Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?
Maybe someone with more time at hands could look up what Google said with respect to ads and what happened later.
This is one of the rare instances where it's very easy to predict the future: the prompt auction market will look similar to the existing online ad market, financial firms will pay for prompt streams for sentiment analysis, companies and interest groups will pay to have their products or agenda included favorably in the training data for future open weights models... any way you can think of that LLMs can be monetized, you will see it happen. And fast. The financial pressure is way too high for there to be too long of a honeymoon phase like we had with web 2.0
Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
#10Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?
It would also be a huge security risk. But I can't think of any fundamental difference with Google queries, other than the sheer entropy of user data involved.
And I'm not a tinfoil internet anarchist, but just because Google only leaks user data in aggregated form to advertisers, doesn't mean that they don't leak their user data, it's just that they did so in a legal and responsible manner.
Maybe considering the difference in data volume and intimacy between queries and AI conversations, the privacy implications of advertising merit a difference in treatment, but I wouldn't be surprised if that is lost to a more simple 'Google did this so we can do it too' momentum.