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How to name your startup: A 9 month first-hand journey through rebranding

learndot.com

41–47 of 47 posts

Re: How to name your startup: A 9 month first-hand journey through rebranding

#41
Hi Paul,

how much time / money did it cost you to register your trademark? I've heard from various sources that the time can be from 1 mth to 6 mth, and money from $300 to $2000, so just wanted to check with the person who had first-hand experience.

Also, can you recommend a lawyer for this kind of stuff.

thank you

Re: How to name your startup: A 9 month first-hand journey through rebranding

#42

Hi Paul, how much time / money did it cost you to register your trademark? I've heard from various sources that the time can be from 1 mth to 6 mth, and money from $300 to $2000, so just wanted to check with the person who had first-hand experience. Also, can you recommend a lawyer for this kind of stuff. thank you

I haven't received the legal bill yet for the trademark work. Expect it to be close to the middle of the range you gave. Time was minimal, a couple emails to our trademark agent was all it took.

We're in Vancouver and our lawyers are Clark Wilson. I'm happy but this is my first time registering a trademark, so I don't have a frame of reference.

email paul at learndot.com if you have other questions. :)

Re: How to name your startup: A 9 month first-hand journey through rebranding

#43
I think that spending 9 months on a naming problem and coming up with a name that is still not very good at all is indicative of the real problem which is that you guys need to look for outside help on this one from someone who has the expertise to actually execute well in this area.

If you had done this originally, this blog post would never have been written, but you would have had a superior name to learndotdotcom 8+ months ago.

I know it may look bad to change your name again, but thinking long term, this confusion around this name is going to impact your organisation in ways that you can't even measure so if it is at all an option at this case I would strongly recommend pursuing an alternate path.

Sometimes its cheaper to do things the expensive way.

Re: How to name your startup: A 9 month first-hand journey through rebranding

#44

Hi Paul, how much time / money did it cost you to register your trademark? I've heard from various sources that the time can be from 1 mth to 6 mth, and money from $300 to $2000, so just wanted to check with the person who had first-hand experience. Also, can you recommend a lawyer for this kind of stuff. thank you

I haven't received the legal bill yet for the trademark work. Expect it to be close to the middle of the range you gave. Time was minimal, a couple emails to our trademark agent was all it took. We're in Vancouver and our lawyers are Clark Wilson. I'm happy but this is my first time registering a trademark, so I don't have a frame of reference. email paul at learndot.com if you have other questions. :)

Thank you...will do for sure.

So you are Canadians, nice to see the start-up land diversifying a bit. I was in Toronto 14 years ago, loved Canada. Good luck with re-branding! :-)

Re: How to name your startup: A 9 month first-hand journey through rebranding

#45
post #2

According to the article, one of the reasons they changed the company name is because it was hard for people to understand the old name when spoken verbally. Their new name seems to have the same problem. For example: Learndot: "Email me at paul-at-learn-dot-dot-com" Customer: "learn dot com?" Learndor "No, learn dot dot com" Customer "???"

Google has applied for the ".dot" top-level domain: http://gtldresult.icann.org/application-result/applicationst...

So, eventually, getting http://learn.dot might be possible...

Re: How to name your startup: A 9 month first-hand journey through rebranding

#46
A hack that we used in my previous startup was to come up with a bunch of names, then send out a survey to friends and potential target customers and asking them how much they like the name. You can also randomize the questions so that people can just choose names that they like, then tell them what the service is about, then have them choose again.

Takes the whole, "I like this name" arguments out of the mix.

Re: How to name your startup: A 9 month first-hand journey through rebranding

#47

I'm interested in this particular thing: Twitter handle was registered, but had never tweeted and looked abandoned. I contacted a friend who works at Twitter and after a bit of investigation was able to get @learndot as well Is this something that's easy to do? Can it be done if you don't know anyone inside Twitter? I had to settle for something like @myappnameapp instead of @myappname because the username was alread…

hi we are trying to get an account rather urgently that registered in 2011 but never used.

can someone on this forum perhaps help me? contact me at karen.denny@quirk.biz

thanks karen

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