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Dole/Kemp '96 Online Campaign

dolekemp96.org

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Re: Dole/Kemp '96 Online Campaign

#13

So what is it about this design that makes it look "dated"? It's not just the grainy images, right? Is it the smaller text? More compact style?

I was thinking it holds up quite well, compared to my subjective memory of websites from that vintage. There are no scrolling banners or other dancing garbage (with the exception of one animated GIF that is relatively restrained), and the layout wouldn't look out of place today if the elements had a bit more room to breathe. Even the markup is surprisingly clean: * Most tag names are lowercase * Attributes are double…

The tightness of the layout probably stems from low resolution screens. In '96 the most typical display size was something around 640x480 or 800x600, not a lot of room to breathe there.

Re: Dole/Kemp '96 Online Campaign

#14
Found this gem on the news page http://www.dolekemp96.org/praug296.htm

> "There's no doubt we'll look back at Web sites today and basically say ... that they were quite primitive. They don't customize what they present to the viewers' interests. They don't remember: Have you been there before? What have you seen before? And that's got to change." -- Bill Gates, MSNBC, July 15, 1996

How right he was!

Re: Dole/Kemp '96 Online Campaign

#16

So what is it about this design that makes it look "dated"? It's not just the grainy images, right? Is it the smaller text? More compact style?

White background is very early web. Fixed narrow width, since it was designed for 800x600 screens, with centering for larger screens.
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