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Making Wax Sealed Letters at Scale

waxletter.com

1–10 of 19 posts

Re: Making Wax Sealed Letters at Scale

#2
So I wanted my outreach to stand out, so I started printing physical mail to send into the world. But why stop there, so I started wax sealing them. Yk, real premium Victorian feel, and I was having a blast. The problem is that wax sealing takes forever, but I found that if I use a Peltier device (makes one side of a plate hot and the other cold) with ice water flowing over it, I can freeze the wax in place and move really quickly.

Anyway, I wanted to test if this could be a WSAS (Wax Seal as a Service). It would be so cool to have an excuse to build an end-to-end automated process for custom wax sealing. Please hit me up if anyone wants to try sending out a few, and I'd love to help.

Re: Making Wax Sealed Letters at Scale

#3

So I wanted my outreach to stand out, so I started printing physical mail to send into the world. But why stop there, so I started wax sealing them. Yk, real premium Victorian feel, and I was having a blast. The problem is that wax sealing takes forever, but I found that if I use a Peltier device (makes one side of a plate hot and the other cold) with ice water flowing over it, I can freeze the wax in place and move…

Cool idea. I can see you guys doing well in the wedding industry. The price seems steep, but I appreciate the transparency of your pricing. It's refreshing.

Re: Making Wax Sealed Letters at Scale

#4

So I wanted my outreach to stand out, so I started printing physical mail to send into the world. But why stop there, so I started wax sealing them. Yk, real premium Victorian feel, and I was having a blast. The problem is that wax sealing takes forever, but I found that if I use a Peltier device (makes one side of a plate hot and the other cold) with ice water flowing over it, I can freeze the wax in place and move…

Cool idea. I can see you guys doing well in the wedding industry. The price seems steep, but I appreciate the transparency of your pricing. It's refreshing.

I think you're right about that. I was coming at it from a b2b saas perspetive, but not everything should be shoved into that box. I guess I spend too much time on x. What do you think is a fair price for something like this?

I charged that much to gauge interest and considering it's a very manual process rn, but I think I can get it down with some automations.

Re: Making Wax Sealed Letters at Scale

#6

Earlier quoted context omitted.

Cool idea. I can see you guys doing well in the wedding industry. The price seems steep, but I appreciate the transparency of your pricing. It's refreshing.

I think you're right about that. I was coming at it from a b2b saas perspetive, but not everything should be shoved into that box. I guess I spend too much time on x. What do you think is a fair price for something like this? I charged that much to gauge interest and considering it's a very manual process rn, but I think I can get it down with some automations.

I think the price would need to be closer to $4 or $5 per letter for me personally to recommend it or consider it. My SIL just sent out wedding invitations with stamped seals, and I think she would have paid $5 per letter to mail 50 envelopes. But at $8 a letter, I start thinking about how I can pay someone to print the cards and I can buy a wax seal at Hobby Lobby myself.

Re: Making Wax Sealed Letters at Scale

#7

So I wanted my outreach to stand out, so I started printing physical mail to send into the world. But why stop there, so I started wax sealing them. Yk, real premium Victorian feel, and I was having a blast. The problem is that wax sealing takes forever, but I found that if I use a Peltier device (makes one side of a plate hot and the other cold) with ice water flowing over it, I can freeze the wax in place and move…

Cool idea. I can see you guys doing well in the wedding industry. The price seems steep, but I appreciate the transparency of your pricing. It's refreshing.

> but I appreciate the transparency of your pricing

I appreciate a different aspect of the pricing page. I love that the "what's included in every letter" feature table includes a checked listing for "hand-applied wax seal". The whole site is very clear that this is the selling point, so in some sense the listing of this feature feels "obvious". But I like the emphasis. It has a similar feeling to Led Zeppelin giving a concert and choosing to include Stairway to Heaven.

Re: Making Wax Sealed Letters at Scale

#8
Yikes, I noticed a new flashlight promotion that includes something like that. There is a thank-you letter from the company to the buyer, that comes in a wax-sealed envelope. I wondered what kind of automation they were using. Maybe this explains.

https://www.sofirnlight.com/products/sofirn-se1-16th-anniver...

Hmm I guess the wax sealed letter included in the box isn't shown on that page, but the youtube unboxings show it.

Flashlight nerd take: it's cute and the promo is well done, but ridiculously pretentious and the light itself is hokey. Imagine a flashlight you're supposed to hand down to your remote descendants, but has a lipo pouch battery that can't be replaced. Oops.

Re: Making Wax Sealed Letters at Scale

#9
Given the title I was hoping the page would say something about the “how” you scale wax sealed letters but cool niche business!

I’ve waxed and sealed a bunch of letters in the past and it’s a huge PITA (at least the way I did it). Would have loved this.

Re: Making Wax Sealed Letters at Scale

#10

So I wanted my outreach to stand out, so I started printing physical mail to send into the world. But why stop there, so I started wax sealing them. Yk, real premium Victorian feel, and I was having a blast. The problem is that wax sealing takes forever, but I found that if I use a Peltier device (makes one side of a plate hot and the other cold) with ice water flowing over it, I can freeze the wax in place and move…

From an old Mack Reynolds short story. The recipient is receiving a message from an alien space station, but doesn't have the alien's message machine, just a decoder.

    Seal Ready
    Stamp-Emblem Ready
    Number One Paper
    Strike: Embossing Master Emblem Number Two
    **** Border

    Begin Message
    From: Commander Space Fortress Ironclaw�

    To: Commander Unidentified Damaged Warship

    Sir:
    Your ****-signal received and acknowledged herewith. This is the correct
    signal for the ****. However, we require the following information:
    1) Who are you?
    2) What is the name of your ship?
    3) What are the circumstances surrounding the **** of your ship?
    This information must be forwarded at once, or we must refuse entry.
    Stand off while replying.

    Cordial claw-claspings,
    Gratz Ialwo,
    Commander Space Fortress Ironclaw 

    Fold Message and Glue Shut
    Stick Seal
    Stamp Great Claw on Front
    Eject
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