Just ban the sale of any kind of adtracking. That way we can get rid of the cookiewalls too. Missed opportunity by the EU when they wrote GDPR.
GDPR literally prohibits the sale of user data and tracking without user consent (because yes, you want to give people the possibility to opt in for a variety of reasons). GDPR has literally nothing to do with cookie popups. That was, and is, adtech
GDPR like all EU regulation is needlessly complicated and aimed at a compliance model that seems designed for SAP.
Have you read it? It's not that bad, unless you're thinking like an adtech programmer trying to find the exact edge case for the maximal amount of tracking you're allowed to do, because such a bright line does not exist and that fact infuriates adtech professionals. It is vague because reality is vague and complex; each specific case of alleged violation has to be interpreted by multiple humans; there is no algorithm…
The law mandates a data protection officer with specific duties. It also establishes a board that "issue guidelines, recommendations, and best practices" which is where administrative complication and nonsense always creeps in.
GDPR like all EU regulation is needlessly complicated and aimed at a compliance model that seems designed for SAP.
You can literally read the entire "complicated" regulation in one sitting in an afternoon. There's literally nothing complex or complicated about it. Congrats on gullibly believing the ad tech narrative.
Being able to read something in one sitting doesn't make it simple or obvious. The law establishes a board that gets to set new requirements.
A lot of geolocation data on the market is anonymized, following medium-lived unique IDs that aren't able to be mapped to other identifiers. The problem with that is that if you have precise locations, or enough samples that you can apply statistics to find precise locations, in many cases you can de-anonymize the IDs. You can purchase address and resident listings from a number of different data vendors, and by chec…
Companies exist that de-anonymize other data brokers data. Lets the other data brokers claim they have anonymized data while end end users get everything.
IMO we should ban gathering this data without a warrant or specific contractual agreement between the device owner and entity aggregating the data. As much as congress loves to claim the interstate commerce theory of everything, this seems like a slam dunk.
I think we should make this type of tracking opt-out by default. We should also ban the sale of its use to third parties and its use for purposes other than the specific functionality which required it to be enabled in the first place.
A lot of geolocation data on the market is anonymized, following medium-lived unique IDs that aren't able to be mapped to other identifiers. The problem with that is that if you have precise locations, or enough samples that you can apply statistics to find precise locations, in many cases you can de-anonymize the IDs. You can purchase address and resident listings from a number of different data vendors, and by chec…
There is no such thing as anonymized location data when you have the location of something where and when they sleep and work.
It's a rhetorical fiction the ad industry tells itself.
There is no such things as "clearly agreed to by all parties" when it comes to end users. Companies provide a one-sided, "take it or leave it" EULA, and if you don't agree to everything in it, you don't use the product. There is no meeting of the minds, there is no negotiation, and there is no actual agreement. It's a rule book dictated by one side.
You can't just bury literally anything in an EULA. There's a fair amount of case law establishing that EULAs clauses that are surprising or illegal aren't enforceable.
That fact does not change the point of the individual to which you replied. Regardless of whether the clauses in the EULA are 100% legal, some mixture or 100% illegal, the entire EULA is a "one sided rule-book dictated completely by one side". You, the person held to the EULA's rules, do not get to negotiate on the individual points. You simply have a "take it or go away" set of options.
A lot of geolocation data on the market is anonymized, following medium-lived unique IDs that aren't able to be mapped to other identifiers. The problem with that is that if you have precise locations, or enough samples that you can apply statistics to find precise locations, in many cases you can de-anonymize the IDs. You can purchase address and resident listings from a number of different data vendors, and by chec…
exactly. calling it 'anonymized' is pure security theater once you have enough data points to map out someones daily routine.
waiting for legislation or eulas to fix this is a lost cause since adtech always finds a loophole. the fix has to be architectural. moving toward stateless proxies that strip device identifiers at the edge before they even hit upstream servers. if the payload never touches a persistent db there is literally nothing to de-anonymize. stateless infra is the only sane way forward