What a startup can learn from a 125 year old business

#1

Post by fdorfbauer » Tue, Nov 13, 2012, 12:43 PM UTC

What a startup can learn from a 125 year old business
blog.usersnap.com

Re: What a startup can learn from a 125 year old business

#2

Post by jtrauner » Tue, Nov 13, 2012, 1:03 PM UTC

great article, however: the concept of conversion rates can not be applied to retail business.

Re: What a startup can learn from a 125 year old business

#3

Post by perssontm » Tue, Nov 13, 2012, 1:06 PM UTC

jtrauner wrote: post #2

great article, however: the concept of conversion rates can not be applied to retail business.

theres just less bots visiting stores than websites.. ;)

Re: What a startup can learn from a 125 year old business

#4

Post by grexi » Tue, Nov 13, 2012, 1:18 PM UTC

jtrauner wrote: post #2

great article, however: the concept of conversion rates can not be applied to retail business.

You should count the people which look at your store, too. The conversion rate will be much less than 95%.

Re: What a startup can learn from a 125 year old business

#5

Post by diminish » Tue, Nov 13, 2012, 1:31 PM UTC

The usual good recommendations; "be a polite listener of your customers by targeting their satisfaction". that simple advice repeated again and again everywhere turns out to be the key for any startup to get traction.

Re: What a startup can learn from a 125 year old business

#6

Post by wtvanhest » Tue, Nov 13, 2012, 1:37 PM UTC

perssontm wrote: post #3

jtrauner wrote: post #2

great article, however: the concept of conversion rates can not be applied to retail business.

theres just less bots visiting stores than websites.. ;)

Well, for now.

Re: What a startup can learn from a 125 year old business

#7

Post by adrianhoward » Tue, Nov 13, 2012, 5:05 PM UTC

jtrauner wrote: post #2

great article, however: the concept of conversion rates can not be applied to retail business.

Go talk to some folk in retail - they'll disagree ;-)

Conversion funnels. Split testing. All happened in retail long before all this new fangled on-line nonsense. In fact retail optimisation is fascinating stuff. It's a few years old now but 'Why We Buy: The Science Of Shopping' by Paco Underhill is a great read.

If you ever get the chance to chat to folk who do data mining for store chains do so. They have fascinating tales to tell.

Re: What a startup can learn from a 125 year old business

#8

Post by perssontm » Tue, Nov 13, 2012, 6:20 PM UTC

adrianhoward wrote: post #7

jtrauner wrote: post #2

great article, however: the concept of conversion rates can not be applied to retail business.

Go talk to some folk in retail - they'll disagree ;-) Conversion funnels. Split testing. All happened in retail long before all this new fangled on-line nonsense. In fact retail optimisation is fascinating stuff. It's a few years old now but 'Why We Buy: The Science Of Shopping' by Paco Underhill is a great read. If you ever get the chance to chat to folk who do data mining for store chains do so. They have fascinati…

Indeed, I've heard they tried using nfc's on customer baskets to track their movement around the store and see where they stop and for how long. Very interesting.