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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

121–130 of 333 posts

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#121
post #71
post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

I remember the exact opposite of the McDonalds touch screen ordering systems.

When they first came out, everything was snappy because it wasn't loading recommendations or additional tracking. There were a lot fewer customization options.

Now, you click on something, and you wait a while, and then it asks you what you want to change and if you want to add these other suggested items. When you want to check out, it lags and then pops up another dialog asking if you want to add more items to your order.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#123
post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

I refuse to go to McDonalds anymore because they refuse to acknowledge you, won’t take your order, force you to use those stupid terminals.

Why do you want them to take your order if you have access to a terminal?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#124
they're all tilted so the new comer don't feel so awkward with that bump on it's head --source: me

*edit: I'd like to also comment on the crazy lighting going on.. if the photographer of this can see this comment, please take a pic of the setup..this look quite intense

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#125
post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

My experience with them to this day is still abysmal... often have to touch 2 or 3 times to get it to register and there is still a noticeable delay, as if I'm (probably so) interacting with a slow/bloated webpage. The mobile app is even worse for me with added latency and surprising(ly delayed) large content changes that affect what you're trying to click on.

Here in Singapore the terminals work well! The latency has definitely gone down. Ironically the Japanese McDonald's website loads faster than the Singapore one... so they've got some work to do.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#126
post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

+1. not just that front page, click on any of the menu. Good prefetch and ttfb optimization there

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#127

  A sweet disorder in the dressing  
  Kindles in food a wantonnessing;  
  A bun about the burgers thrown  
  Into a fine distraction;  
  An erring lettuce, which here and there  
  Enthrals the growling stomacher;  
  A sauce neglectful, and thereby  
  ketchup to flow confusedly;  
  A spilling salt, deserving note,  
  Into the rumpled sandwich tote;  
  A careless side dish, in whose fries  
  I see a wild ed'bility:  
  Do more bewitch me, than when meals  
  Are too precise in their appeals.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#128
post #95
post #76

Earlier quoted context omitted.

Except they make you tap 2-3 times more than it takes to make your selections. That's business guys though, not the devs. Do you want to add one of [x]?... No. How about now, add one of [x]?... No. Do you want to round up your total to [n]?... No. Do you want to eat in, even though we'll still put it in a takeaway bag so this option is really just the equivalent of a close door button on an elevator in that it does n…

I have been in elevators in which it does do something. I've timed the difference. This foul rumour must die.

They effectively don’t do anything in most elevators in the US during normal operation. The ADA requires elevator doors remain open at least 3-seconds. Usually, people-moving elevators are most efficient when doors close as quickly as possible, so they start closing exactly at 3 seconds. I’ve used elevators with less common use cases — huge ones in hospitals, freight elevators, hotel service elevators — that might be configured to stay open longer than the 3 second minimum, assuming people will push the door close button as soon as they’re ready.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#129
post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

Hungry people are impatient. Some have learned this and how to gain another small edge with it.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#130
post #120
post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

If that's true, then their mobile app team must be both completely separate and isolated from all communications. Because it's really bad. And it's been bad for a really long time. When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out. Get to the restaurant and signal my arrival? More throbbing fries. Sometimes the fries never stop throbbing an…

their app has some very strange flow to it, i cant tell if it feels designed by committee or if there are just so many strange use cases that its somehow the least bad given some arbitrary constraints i cant begin to understand.

even selecting my restaurant is a constant battle. the closest restaurant to my house as the bird flies is not the closest restaurant. even the closest by miles driven involves much more complication than the one i always want to pick. it constantly battles me that i have selected a suboptimal choice. maybe learn that when i am at home, i want to default to my preferred choice, every time, unless i say otherwise.

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