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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#71

Post by bcrl »

tbeseda wrote: post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability.

Now if only every other website on the internet would learn that latency matters...

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#72

Post by TurdF3rguson »

tkgally wrote: post #34
pimlottc wrote: post #3

I would imagine this is to make them look less machine-perfect and more "home-made"

That's my guess, too. I live in Japan and eat at fast food places from time to time. One feature of McDonald's is that the food preparation area is almost always visible from the customer area; I can see the people assembling the burgers, handling the fries, etc. At Yoshinoya and other domburi places, even though the shop is much smaller than a McDonald's, I am usually unable to see the person actually putting the ri…

It's about communication, the cashier needs to be able to shout "I need a Big Mac no pickles" and have the grill person hear it.

The new ones near me now have touch menu that customers enter and swipe payment instead of cashiers and the grill area is no longer visible.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#73

Post by yen223 »

cammikebrown wrote: post #69
NathanielBaking wrote: post #53

Anyone notice that the plain burger is only 190 Yen ($1.20) vs $3.99 in the US. https://www.mac-menus.com/

Food in Japan is incredibly cheap. I never paid more than $6 for noodles, sometimes just $2. In the US it’d be $12-$20 (and worse).

this is incredibly weird to read. once upon a time japan was notorious for its high food prices

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#74

Post by robot-wrangler »

evanjrowley wrote: post #52

I like how it makes the burgers look more "laid back", like some cool sunglasses-wearing skater/surfer dude leaning back, or a pin-up model whose pose invites you in. Standing up straight is for the man and that's not how I want my burgers to be. https://en.wikipedia.org/wiki/The_Man

No idea why we're discussing burgers or the man, but pretty funny to learn the phrase goes back to freaking BCE

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#75

Post by JCTheDenthog »

yanko wrote: post #56

I relate McDonald's with the famous movie https://en.wikipedia.org/wiki/Super_Size_Me And avoid at any cost

The maker of that documentary was a massive alcoholic, that's what caused his liver problems, not eating McDonald's.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#76

Post by rapind »

bcrl wrote: post #71
tbeseda wrote: post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

Except they make you tap 2-3 times more than it takes to make your selections. That's business guys though, not the devs.

Do you want to add one of [x]?... No. How about now, add one of [x]?... No. Do you want to round up your total to [n]?... No. Do you want to eat in, even though we'll still put it in a takeaway bag so this option is really just the equivalent of a close door button on an elevator in that it does nothing except placate you?... Yes.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#78

Post by rapind »

cammikebrown wrote: post #69
NathanielBaking wrote: post #53

Anyone notice that the plain burger is only 190 Yen ($1.20) vs $3.99 in the US. https://www.mac-menus.com/

Food in Japan is incredibly cheap. I never paid more than $6 for noodles, sometimes just $2. In the US it’d be $12-$20 (and worse).

This is so strange to me. Hasn't Japan been printing money for like decades? How isn't their inflation completely out of control by now?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#79

Post by brcmthrowaway »

bcrl wrote: post #71
tbeseda wrote: post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

Bet someone here worked on them

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#80

Post by kbutler »

john_strinlai wrote: post #7
Loughla wrote: post #5

Earlier quoted context omitted.

If that marketing works on anyone they need to be examined. McDonald's is the definition of machine repeatability. Except with pickles. They never get the pickles on the actual burger.

> Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently

Once I ordered extra pickles and I got them - in a vertical stack of about 6 pickles.
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