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Backpacks got worse on purpose

worseonpurpose.com

11–20 of 396 posts

Re: Backpacks got worse on purpose

#12

I am okay with these big American corporations getting bought out, for their products to be reamed out, for the brand to be discarded, only to exist as a brand in a private-equity backed holding company. This is because other companies come along to fill the niche occupied by the established brands. Since they can't cheapen the products any more than the behemoths can, they need to innovate and evolve. As for the bac…

The issue is it reduces information availability to customers: if a customer finds a brand that produces high quality products that they know from experience they can trust, that trust can't propagate forward in time because the incentive it to abuse it for short-term profit, which is a net negative overall because the customer needs to find the new high quality product on the market, something that costs time and comes with risks itself. It's a market inefficiency.

Re: Backpacks got worse on purpose

#13

I am okay with these big American corporations getting bought out, for their products to be reamed out, for the brand to be discarded, only to exist as a brand in a private-equity backed holding company. This is because other companies come along to fill the niche occupied by the established brands. Since they can't cheapen the products any more than the behemoths can, they need to innovate and evolve. As for the bac…

I don't disagree in principle. But, as a consumer, this makes purchasing a bit more complicated. BITD, I could just buy an EastPak or JanSport and be fairly sure it was a good bag. Not much thought or analysis required. Today, I have to dig through 100s of brands I've never heard, with most of their ad budget spent on influencers who maybe can't be trusted. It's not a recipe for a healthy market.

If you feel like spending several hundred dollars on a backpack (big if, I know), I can personally vouch for https://www.seventeenthirtythree.com/. It's more or less a one man show, and the guy is very obsessive about sourcing materials & assembly. Advertising is all word-of-mouth as far as I know. I at times feel anxious about his long term prospects for the exact reasons mentioned in the OP article - I have a backpack from this shop that's about a decade old and has zero visible wear. I think, in order to make this business model work, it's pretty much impossible to scale.

Re: Backpacks got worse on purpose

#14
post #4

I am okay with these big American corporations getting bought out, for their products to be reamed out, for the brand to be discarded, only to exist as a brand in a private-equity backed holding company. This is because other companies come along to fill the niche occupied by the established brands. Since they can't cheapen the products any more than the behemoths can, they need to innovate and evolve. As for the bac…

If other companies come along to fill the niche then how is it that the likes of Eastpak and whatnot have not died?

They are - the article finishes with them being for sale because they no longer generate money. They are not dead yet, but they are clearly out.

Re: Backpacks got worse on purpose

#18
post #10

This is some damn irritating writing. This writing irritates me more than a broken backpack seam would.

Pure LLM, and it's a shame. The message and the content they are trying to pass are good and should be read by everybody out there. But god, the LLM writing, it feels like an Apple PR applied to a critique of capitalism.

Re: Backpacks got worse on purpose

#19
As much as the result for consumers sucks, is this just a result of the quality backpack business not being a very profitable business to be in anymore?

The reason they were able to buy all those backpack brands is because each of those brands were not making much money running a backpack company selling quality at a reasonable price. The purchaser makes some money leeching value out of the brand reputation, but then that brand value falls because of the crappy product, and they sell the brand because they leeched all the value out of it.

This is only possible because you can’t make much money selling quality for a good price. Consumers will pick lower quality for the cheapest price every time.

Re: Backpacks got worse on purpose

#20
post #10

This is some damn irritating writing. This writing irritates me more than a broken backpack seam would.

The trend of making articles out of sequences of pithy three-word soundbites rather than proper sentences is infuriating. It's super LLMy, yes, but it feels like even human-written content is like that these days.
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