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YouTube now world's largest media company, topping Disney

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Re: YouTube now world's largest media company, topping Disney

#51

Post by tombert »

meetingthrower wrote: post #41
tombert wrote: post #36

Earlier quoted context omitted.

I suspect they're going to soon do what Amazon did as well, where they start putting ads into the regular YouTube Premium service, and charge an extra $3 a month for a completely ad free experience. I have the family plan shared across six accounts, and it went to $26, which really isn't that much but I'm not entirely sure why they're doing it.

This has happened to me btw. I can only suspect they are "testing" the reception.

Ugh.

I can't speak for anyone else, but I have a very strong, borderline-irrational distaste for ads. I hate advertising, I hate having to watch advertisements, I will go out of my way considerably to avoid ads. I have over 400 blu-rays specifically because I wanted to guarantee that I don't have to risk seeing ads in my media.

I liked YouTube Premium because it was an ethical way to avoid ads on YouTube; there's always been adblock but I always felt bad depriving creators of their revenue; most of them (at least at the time) weren't big heartless corporations, they were individuals creating stuff.

If I start seeing ads unless I'm extorted for more money, that might end up being a final straw for me.

Re: YouTube now world's largest media company, topping Disney

#52

Post by guzfip »

rambambram wrote: post #42

Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again. To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality videos from one day to the other a couple of years ago. Just opening up Youtube one day and seeing all kinds of thumbnails with people…

> Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again.

Yep, for some reasons the recommendation engines seem to have become “oh you glanced at this post for 2 second or you watched a single video, this must be exclusively what you want”

I’ve seen it on social media too, notably Facebook.

Re: YouTube now world's largest media company, topping Disney

#53

Post by randycupertino »

CM30 wrote: post #31

Honestly, I'm not at all surprised. In many ways, YouTube (and other content creation platforms in general) are just a better deal for many people than traditional forms of entertainment. The thing with traditional media is that it's all about limits and compromise and trying to appeal to the lowest common denominator. The TV and radio airwaves are limited, as is the schedule. Cinemas and screening times are limited.…

> YouTube (and other content creation platforms in general) are just a better deal for many people than traditional forms of entertainment.

I think a big factor is that it's low friction. Just open the link or search whatever you want and it plays. It's not like cable where you need to sign up for a service, or Netflix where you need to scroll around in previews selecting for your next show, it's always on your phone, laptop or TV fast and free.

It's successful because it's mindless, people can just pull something up and consume content. If they start pushing more unskippable ads, or requiring subscriptions or accounts to view, their viewership would go way down and people would move on to next easier thing.

Re: YouTube now world's largest media company, topping Disney

#55

Post by giancarlostoro »

rambambram wrote: post #42

Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again. To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality videos from one day to the other a couple of years ago. Just opening up Youtube one day and seeing all kinds of thumbnails with people…

Their last video search changes have been the worst thing they've ever done, I can never find anything I actually search for, its pretty obvious its to shove ad stuffed videos in your face, and hide old videos they cannot monetize, but holy crap. There's even some youtube channels where both the video and audio I used to listen to is completely FUBAR'd so somewhere in YouTubes infra, old videos are hinging on a hard drive that's dying in production.

Re: YouTube now world's largest media company, topping Disney

#56

Post by chromacity »

CM30 wrote: post #31

Honestly, I'm not at all surprised. In many ways, YouTube (and other content creation platforms in general) are just a better deal for many people than traditional forms of entertainment. The thing with traditional media is that it's all about limits and compromise and trying to appeal to the lowest common denominator. The TV and radio airwaves are limited, as is the schedule. Cinemas and screening times are limited.…

It's a cool argument, but I don't think it's how YouTube is being used or how it makes money. Most views go to a relatively small number of mainstream content creators who converge on more or less the same sanitized format, down to the same style of video thumbnails.

Sure, there's a long tail of people who do free labor for YouTube by publishing niche reviews or science lectures and never seeing a penny, but if they disappeared overnight, I don't think that YT viewership or revenue would budge.

YT might have gained steam as a video equivalent of the old Reddit, but it converged on mass-consumption of professionally-produced, focus-group-tested content.

Re: YouTube now world's largest media company, topping Disney

#58

Post by ramesh31 »

rambambram wrote: post #42

Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again. To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality videos from one day to the other a couple of years ago. Just opening up Youtube one day and seeing all kinds of thumbnails with people…

[flagged]

Re: YouTube now world's largest media company, topping Disney

#59

Post by keiferski »

raincole wrote: post #29
lemonish97 wrote: post #3

I always see it as more of a social media company rather than a media co.

Just anecdotes, but I feel YouTube comments are the bottom of social media. Even Twitter and Reddit are better. But if the 99% garbage is the price of the emerging of channels like 3B1B, I think it's still a pretty good deal.

I don’t agree at all. This was true a decade ago, but today YouTube comments are almost all positive, and you’ll often get some really insightful ones too.

Re: YouTube now world's largest media company, topping Disney

#60

Post by squigz »

loevborg wrote: post #43
croes wrote: post #25

Earlier quoted context omitted.

And now try to find the comment someone replied to

I agree. I wonder how people are motivated to comment if they can't even track replies or check likes. It certainly completely kills motivation for me

Do you and GP not get notifications for replies and (at least some) likes?
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